{"id":160751,"date":"2023-10-31T11:11:00","date_gmt":"2023-10-31T09:11:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/en\/blog\/"},"modified":"2024-02-21T13:12:01","modified_gmt":"2024-02-21T11:12:01","slug":"why-tone-of-voice-is-important-for-voice-overs","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/why-tone-of-voice-is-important-for-voice-overs","title":{"rendered":"Why tone of voice is important for voice overs"},"content":{"rendered":"<p><strong>Having a nice voice is great and all, but the majority of the time, professional voice overs don\u2019t make it where they are simply due to that alone. One thing that voice overs (especially beginners) struggle with is perfecting their tone of voice.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This post will take you through the importance of tone of voice for voice artists, and the key things to look out for when starting your career as a voice over.\u00a0<\/span><\/p>\n<h2><strong>Why is tone of voice important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tone of voice will either make or break your voice over recording.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise referred to as<\/span><i><span style=\"font-weight: 400;\"> the way a voice actor speaks<\/span><\/i><span style=\"font-weight: 400;\">, tone of voice is everything from the literal pitch of the voice, to the emotion conveyed by the voice over.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These elements, though it may seem obvious, are so important for people to pick up, especially when you literally can\u2019t see the speaker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tone of voice is essentially the \u201cfilter\u201d your voice goes through, and is incredibly important for determining how your words are interpreted by the audience. And whether your campaign will be effective or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key thing to remember with tone of voice is that it represents the emotion put forward by the speaker, so it\u2019s essential that tone of voice matches the intention of the given script.\u00a0<\/span><\/p>\n<h2><strong>Know your archetypes<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before diving into the elements of what makes up voice over tone, it\u2019s important to first establish your voice archetype.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also for clients, understanding voice archetypes helps make life easier for your chosen voice overs, and can keep you ahead as opposed to minimising productivity.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Here are some examples of voice over archetypes:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announcer (Energetic, storytelling, and the right amount of salesy &#8211; Commonly used in consumer ads, movie and game trailers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Authority figure (No nonsense, confident voice &#8211; Commonly used in legal disclaimers, government announcements and corporate videos or presentations)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Character voice (Typically exaggerated, energetic and animated &#8211; Commonly used in adverts, animated productions such as cartoons)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversational (Friendly, warm and relatable &#8211; Common for ads, voicemail messages and explainer videos)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dramatic (Expressive and emotional &#8211; Perfect for dramatic readings and audiobooks)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impersonator (Energetic and exaggerated, sounds like a celebrity or public figure &#8211; Great for impressions overall, for parodies, comedy skits, etc)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mature &amp; wise (Think: <a href=\"https:\/\/www.google.com\/url?q=https:\/\/youtu.be\/NrOHqWOe2tc?si%3D407kUOa5txve8cs5&amp;sa=D&amp;source=docs&amp;ust=1698937294550970&amp;usg=AOvVaw27VWMK5Asf80wp8sXUMwHm\">Morgan Freeman<\/a> or David Attenborough &#8211; Perfect for documentary narration)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Narrator (Clear, concise and authoritative &#8211; Great for non fiction audiobooks, e-learnings and online videos)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soothing or calming (Calming, gentle and soft &#8211; Perfect for meditation and relaxation recordings)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you have a rough idea of what voice archetypes there are out there, let\u2019s go through some of the key things to take into consideration when it comes to tone of voice.<\/span><\/p>\n<h2><strong>Embody your personality<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The sooner we realise a voice isn\u2019t just a projected vibration of air, the better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tone of voice you wish to portray can say a lot about the meaning of what you\u2019re saying. Say you\u2019re congratulating someone on their pregnancy, but you\u2019re speaking in a blunt, unenthusiastic tone, it\u2019s not going to seem very convincing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same can be said for someone whose parents just passed away, you won\u2019t be making jokes, or be overly energetic with them, you will likely comfort them in a calming, understanding tone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tone of voice can go a long way in general communication, the same can be said for tone of voice for voice over professionals. Embodying your personality in your voice is incredibly important, especially if you\u2019re trying to convince people to take an action, like you would in a corporate radio ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re not selling something to people, say, you\u2019re narrating an elearning course. You won\u2019t want to be monotonal as this could cause users to tune out, so you\u2019d add a bit more personality into what is typically a boring script.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Iams Advert - I Am An Iams Cat\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BLbL2f1tuvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Take this iams cat advert as a purrfect example of personality (yes we know it\u2019s corny).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The voice over chosen for this created a \u201ccat voice\u201d and ran with it, and this ad was very memorable for the British audience, for which only Felix and Whiskers were the two main cat food competitors at the time. Likely based on the Looney Tunes classic Sylvester voice created by Mel Blanc, it\u2019s proven an effective baseline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tip: Much like you add your own flair to everyday communication, tone of voice is equally, if not more important for recording a voice over.\u00a0<\/span><\/p>\n<h2><strong>Storytelling from the heart<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tone of voice is not only important for expressing personality, but also storytelling. Though decades have passed, the way we communicate may have changed, but ads? Not so much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As audiobooks become more popular, the demand for creative voices also does. Though audiobooks are the projects that most commonly involve storytelling, it\u2019s not the only project type that benefits from a good anecdote.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In commercials you\u2019d find that there are a great many ads that use storytelling as a tool to convince an audience to buy a product. After all, you must first gain trust before you can convince your audience to do anything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how this Lurpak advert from 2014 does it!<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Lurpak &#039;Adventure Awaits&#039;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l5A-5yH0U_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This advert was aired in 2014, and takes the user through a sensory rollercoaster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only are there beautiful sizzling sound effects, and a buttery voice (pun intended &#8211; again), but this ad also tells a story about food in general, and how it can be an \u201cadventure\u201d, rather than just saying: \u201cour butter\u2019s nice\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stories are just as, if not, more important to tell in audio form, for the audience that remains on the move and tuned into the radio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear this in mind the next time you book a voice over project, is there a story you want to tell?<\/span><\/p>\n<h2><strong>Rhythm and flow<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One often overlooked pointer is the importance of rhythm and flow when recording an audio project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whilst not directly related to tone, the two are intertwined, whether we like it or not. For instance, when you associate someone speaking quickly, typically they\u2019ll have a higher pitched voice, and vice versa can be said for those who take their time speaking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rhythm that your voiceover conveys is important for determining the impression you want to leave behind with your audience. You want a regular pattern of movement, so as to not confuse your listeners, and it needs to fit in with the message you\u2019re putting out there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re trying to convince your audience to replace breast milk with your baby formula, you will gently describe the benefits of it, including the key USPs. If your rhythm is too fast, it may be interpreted as rushed, which is certainly not the impression you want to leave with a concerned mother or father.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how Aptamil does it!<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Aptamil Follow On Milks\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ovKTVZFK_Jw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Aired in 2021, this ad represents the soothing archetype, yet takes the audience through the key USPs, building trust with the listener or viewer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example of how to apply different rhythms for different projects can be summarised perfectly for any video game, or toy advert targeting boys from age 7-14. For this you\u2019d expect a faster paced, energetic announcer voice archetype that\u2019s going to get little boys excited enough to tell their parents what they want for Christmas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this example of a Mexican hot wheels ad.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Comerciales mexicanos: Hot Wheels Viper Strike 2000\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_Vcze_ZLDmE?list=PLW32pJyBOJW3vM9cV4O6nT0iKiB9aNoe-\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Aired in 2000, this advert is old but gold. It encapsulates the excitement boys have towards the hotwheels franchise, speaking in a faster, trailer-like tone for the sake of provoking a child to get the news to their parents as soon as possible!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that is why rhythm and flow is so important when it comes to tone of voice.\u00a0<\/span><\/p>\n<h2><strong>Bonus tip #1: Silence is golden<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, we\u2019re not talking about sending blank audio files to your clients, or (as a client), asking for silent audio. In this case we\u2019re talking about placing pauses in the right places, and using silence to your advantage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Silence, in the form of pauses, in between sentences can help create suspense, but can also help create a feeling of calm and serenity. This is of course depending on the other factors in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether there\u2019s music in the background, whether your chosen voice over is confident or more timid-sounding, and the overall rhythm they wish to convey in their recording.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use silence to your advantage, it\u2019s effective for communication, giving your audience time to soak in the message you\u2019re sharing.\u00a0<\/span><\/p>\n<h2><strong>Bonus tip #2: Speaking your target audience\u2019s language<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking your audience\u2019s language is incredibly important for the art of convincing. Are you using the words they\u2019re looking to hear about when presenting your product?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at Lurpak, they used words to describe flavour of food, marketing butter, an all-round, world renowned flavour enhancer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How about Aptamil, who mentions breast feeding and how it\u2019s important that your child starts out with that?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking your target audience\u2019s language is not only important, it\u2019s essential to delivering a convincing voice over performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could have the best voice in the world, know exactly how to use it, but still might not be tingling your audience\u2019s eardrums the right way, simply because you aren\u2019t saying the right things. When thinking of how best to relate to your audience, it\u2019s key to perfect the tone you put out there, but also imperative that you use the terminology that drives conversion.\u00a0<\/span><\/p>\n<h2><strong>The importance of tone of voice<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Without a tone of voice the world would be a dull place. It would be nothing but monotonal voices that sound like Google translate, without an ounce of emotion, how boring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine adverts with a man literally reading out the benefits of a product, without anecdotes, without a story, without personality behind the microphone, you don\u2019t want that to apply to you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re recording an advert or an e-learning narration, audiobook or corporate video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t neglect tone of voice for your voice over projects. It makes all the difference, it makes them, well, human.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a nice voice is great and all, but the majority of the time, professional voice overs don\u2019t make it where they are simply due to that alone. One thing that voice overs (especially beginners) struggle with is perfecting their tone of voice. <\/p>\n","protected":false},"author":19,"featured_media":163205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[318,303,1682,206],"tags":[1921,1922,1920],"class_list":["post-160751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-tips-2","category-tips-and-tricks-3","category-voice-over-en","tag-voice-over-styles","tag-voice-over-tone-examples","tag-voice-over-tone-of-voice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Importance Of Tone Of Voice In Voice Over | Voicebooking<\/title>\n<meta name=\"description\" content=\"Having a nice voice is one thing, but not enough to become a successful voice over. 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