{"id":168540,"date":"2025-09-18T11:21:58","date_gmt":"2025-09-18T09:21:58","guid":{"rendered":"http:\/\/www.voicebooking.com\/en\/blog\/"},"modified":"2025-09-22T12:32:10","modified_gmt":"2025-09-22T10:32:10","slug":"podcast-video-trends","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/podcast-video-trends","title":{"rendered":"The podcast without video is on its way out"},"content":{"rendered":"

Podcasts started as a purely audio medium. Perfect for listening on the go, in the car, or while working out. But the way people consume podcasts is changing. The numbers don\u2019t lie: more than half of listeners (57%) now prefer watching to just listening.<\/span><\/p>\n

Where does this shift come from? What does it mean for podcast creators? And how can you actually put this into practice?<\/span><\/p>\n

Podcasting as a numbers game<\/b><\/h2>\n

Listener numbers. One way or another, most podcasts are judged by how many people tune in. And let\u2019s be honest, most creators would rather play to a full stadium than an empty one.<\/span><\/p>\n

The reality, though, is that building an audience isn\u2019t easy. It takes consistent effort and attention. In that sense, podcasting isn\u2019t all that different from radio or TV. The rule is simple: be present where your audience is.<\/span><\/p>\n

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The rise of the video podcast<\/b><\/h2>\n

Recent research shows that more than half of podcast listeners now prefer to watch rather than just listen. That means a big shift is happening toward video podcasts.<\/span><\/p>\n

There are several reasons why. For one, YouTube has long been the world\u2019s second biggest search engine, right after Google. These days, someone is more likely to discover your podcast there than through Apple Podcasts.<\/span><\/p>\n

That makes YouTube no longer a \u201cnice to have\u201d for podcasters, but a must-have. It directly impacts visibility and growth.<\/span><\/p>\n

And it\u2019s not just people who like video, algorithms do too. On TikTok, Instagram, YouTube, and even LinkedIn, video gets priority.<\/span><\/p>\n

You can clearly see this trend on social media: short video clips from podcasts are widely shared and watched, while audio-only clips are often skipped.<\/span><\/p>\n

And don\u2019t forget Spotify. They\u2019ve also embraced video. You can now upload video podcasts to the platform, and you can bet their algorithm will start pushing video too.<\/span><\/p>\n

Video builds stronger connections<\/b><\/h2>\n

You know the saying, <\/span>\u201cthey have a face for radio\u201d<\/span><\/i>? But reality tells a different story. YouTube research shows that podcasts where the hosts are on camera perform better. Adding video doesn\u2019t just expand your reach, it deepens audience engagement.<\/span><\/p>\n

Why? Because video adds value: non-verbal communication, visualizing complex topics, and creating the feeling of being part of the conversation.<\/span><\/p>\n

So yes, I still have a soft spot for \u201caudio only.\u201d But if the goal is to reach as many listeners as possible, that\u2019s a view that belongs to the past.<\/span><\/p>\n

Four reasons to add video<\/b><\/h2>\n
    \n
  • Your reach skyrockets.<\/b> Video gets shared, liked, and pushed.<\/span><\/li>\n
  • You\u2019re easier to find.<\/b> YouTube has become one of the biggest podcast platforms.<\/span><\/li>\n
  • Your brand comes alive.<\/b> A face says more than a thousand words. Literally.<\/span><\/li>\n
  • Short content runs on video, not audio. Period.<\/b><\/li>\n<\/ul>\n

    Side note:<\/span><\/i>
    \n<\/span><\/i>A podcast can be the foundation of your entire content strategy. With audio transcripts alone, you could already create social posts, blogs, or whitepapers. Add video, and suddenly you can fuel nearly your whole content strategy. (More on that in a later blog.)<\/span><\/p>\n

    Challenges for creators<\/b><\/h2>\n

    Of course, adding video sounds great but it also raises questions. Audio-only podcasts already come with technical hurdles. Add video, and you\u2019re talking about cameras, lighting, editing. Not every creator has the time, energy, budget, or know-how to handle it all.<\/span><\/p>\n

    But it doesn\u2019t have to be perfect. Some shows look like the hosts just stepped out of hair and makeup, with production budgets that scream from the screen. But often, authenticity matters more than polish.<\/span><\/p>\n

    Most big podcasts succeed with a solid, simple setup. <\/span>The Joe Rogan Experience<\/span><\/i> is the prime example. Let\u2019s be real: his set looks more like an all-American basement than a slick TV studio.<\/span><\/p>\n