{"id":2983,"date":"2017-09-21T05:30:00","date_gmt":"2017-09-21T05:30:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/2017\/09\/21\/scriptwriting-one-of-the-most-important-communication-tips-ive-ever-been-given\/"},"modified":"2025-01-02T14:44:10","modified_gmt":"2025-01-02T13:44:10","slug":"scriptwriting-communication-tip","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/scriptwriting-communication-tip","title":{"rendered":"Scriptwriting: Important communication tips"},"content":{"rendered":"

Whether you produce video content, develop commercials or make e-learning materials when it comes to writing scripts you always have the idea, the brief, the message and your target audience in mind. You can then apply lots of different tricks to keep your listener engaged, but one of the most important weapons that you can have at your disposal is often overlooked.
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I first realised this when I went to work at Radio 538. To make a long story short: after working for years in local and regional radio, the dreams of my youth were realised – national radio. This is how it goes: you come in, still wet behind the ears, and you are partnered with a mentor. Together you listen to your own programmes again and in this way you, for the first time in your life, you get real feedback on your programmes.<\/p>\n

My coaches were Bart van Leeuwen and Wim van Putten. The gents, one creative the other strictly pragmatic, were both respectful and forceful in their feedback.<\/p>\n

During the first sessions they were constantly making remarks such as:<\/p>\n

\u201cI don’t understand what you said just there, why don’t you explain it..?\u00a8<\/p>\n

\u201cThat joke, an insider would get it, but part of your audience probably won\u00b4t…\u00a8<\/p>\n

\u201cThat bit of news you referred to, it\u00b4s like a week old already, no? So why do you bring it up again now?\u00a8<\/p>\n

\u201cLouis you say, Louis who? Oh! Louis van Gaal, the football trainer you mean? Well say that then – then someone who doesn’t follow the sport and has been living under a rock for years will understand it too.\u00a8<\/p><\/blockquote>\n

And so on.<\/p>\n

I was constantly pointed towards things that, after working in local and regional radio for ten years, I knew but hadn’t yet truly understood.<\/p>\n

\u201cYou have listeners. And they do something with the information that you give them.”<\/p>\n

“Or not.”<\/p><\/blockquote>\n

Everyone knows that you need to empathise with your target audience. You\u00b4ll find that in every communication text book. Clients will give you customer insights. Still, it’s quickly forgotten. Or perhaps to put it better, it is too easily skipped over.<\/p>\n

And that’s where the problem lies.<\/p>\n

Imagine, you’re busy with a corporate e-learning production<\/a>. You know that you have to use certain materials, in regards to a pretty unsexy topic. But yeah, in the meantime it’s important that your viewer sticks with the lesson. Before you start writing, it\u00b4s handy to ask yourself – who are you talking to, and how does this person feel about you?<\/p>\n

Naturally you ask yourself:<\/p>\n

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