{"id":9013,"date":"2019-01-16T12:32:11","date_gmt":"2019-01-16T10:32:11","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/?p=4744"},"modified":"2023-06-08T16:16:03","modified_gmt":"2023-06-08T14:16:03","slug":"want-more-reactions-to-your-videos-go-for-the-yes","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/want-more-reactions-to-your-videos-go-for-the-yes","title":{"rendered":"Get more video engagement with going for the yes!"},"content":{"rendered":"

Generally people\u2019s attitude towards something new or different is to keep their distance. That\u2019s because in the most ancient part of our brains something new or different is still registered as a danger. Our nature then, tends to make us lean towards a \u2018no\u2019. That\u2019s pretty tricky if you have a message to bring over which is intended to move people to action. In this blog we\u2019re discussing writing tips aimed at moving people to a \u2018yes\u2019.<\/strong><\/p>\n

1. No means no<\/h2>\n

You can probably still hear your mother\u2019s voice ringing in your head from the times as a child when you asked for just one more cookie: \u2018no means no\u2019. In this way your mum taught you the importance of being consistent. And for many mothers that worked, because the majority of people hate inconsistency.<\/p>\n

This also applies when it comes to a person\u2019s standpoint. Once you have an opinion, you stick to it. Which means you have a very clear no. Sometimes there\u2019s nothing wrong with that. If a sports car salesman asks you whether you like driving fast and your answer is no, then you probably don\u2019t fit that target audience. If you ask a man if he also has trouble with his monthly period\u2026 well, yeah, you get the point.<\/p>\n

But then you have the subscription-salesperson for a newspaper. You are just struggling out the door of the supermarket, with shopping bags bursting at the seams, and they approach to ask you if you ever read the newspaper. Yeah, of course. But there\u2019s a big chance that your answer is: \u2018no, I don\u2019t have time now\u2019. Then, because you don\u2019t want to be inconsistent, it stays a no.<\/p>\n

Yes, well, that last example may seem a little silly. But in actual fact that is something that you do as a consumer time and time again. With all the ad-impulses thrown at you, all those companies that want something from you, your first reaction is more likely to be a no than a yes.<\/p>\n

But now, the good news: the difference between a no and a yes oftentimes is simply a question of timing.<\/p>\n

2. Weight loss<\/h2>\n

Let\u2019s take a little look at a concrete example.<\/p>\n

Imagine, you get the job of making a series of online videos for a slimming product. Naturally, you don\u2019t want to come in like a bull in a china shop with: \u2018lose 10 kilos now, by taking part in our programme!\u2019 The trick is to take little steps, and so work towards your end goal.<\/p>\n

For this you need to look for a point of acceptance. That\u2019s a point upon which everyone can agree. This revolves around so-called normative arguments: things that we all find important or urgent. In other words, points on which there can only be one answer: yes.<\/p>\n

OK. Weight loss. It is beyond dispute that we all want to be healthy. To that we would all reply yes. So, wrap that up in a beautiful opening line. A good relationship with your family, warm friendship and nice colleagues are important. Come with that next, because nobody is going to argue with that either.<\/p>\n

In this manner you build, one line at a time, a so-called \u2018argument ladder\u2019. With such a \u2018ladder\u2019 you take your audience with you one step at a time as you tell your story. From the top, all the way down to the last yes. And, if you have managed to get a yes about 4 times with this method then science would indicate that, because people like to be consistent in their behaviour, the chance of you getting a 5th yes is high.<\/p>\n

Now you can launch an attack. By making a suggestion for an easily accessible, simple to maintain lifestyle programme through which participants will lose weight. The chance that your viewer has become more receptive to the possibility of giving a yes to your final goal, has increased greatly.<\/p>\n

3. Yes, yes, and again yes<\/h2>\n

Being able to answer sentence after sentence with a yes, means that the chance of your viewer quitting gets smaller with every line. And, the reverse is also true, if they can answer \u2018no\u2019 or \u2018dunno\u2019 to a line, then there\u2019s a big chance that the viewers will quit. That was true in the paper era and that is still true in the digital one.<\/p>\n

Sentence structure of this kind is actually a technique that is largely used in direct marketing. This method generally works when we\u2019re talking about texts in which you want to persuade and move people to action.<\/p>\n

How can you put this into practice then? The \u2018argument ladder\u2019, of course, works brilliantly. But you can also start by writing the sentences in such a way that they can only be answered with a yes (or at any rate not with a no). Just by doing that you increase your chance that someone will want to hear your story through till the end.<\/p>\n

Want to learn more on scriptwriting? Download<\/a> our ebook with 52 tips for writing persuasive voice over scripts!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Generally people\u2019s attitude towards something new or different is to keep their distance. That\u2019s because in the most ancient part of our brains something new or different is still registered as a danger. Our nature then, tends to make us lean towards a \u2018no\u2019. That\u2019s pretty tricky if you have a message to bring over … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":157139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,217],"tags":[],"class_list":["post-9013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-video-en"],"acf":[],"yoast_head":"\nHow To Get More Video Engagement | Voicebooking<\/title>\n<meta name=\"description\" content=\"Engage with your audience by following these top 3 tips to get more reactions to your video. 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