{"id":9056,"date":"2019-05-21T12:08:50","date_gmt":"2019-05-21T10:08:50","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/?p=5137"},"modified":"2023-05-25T15:05:32","modified_gmt":"2023-05-25T13:05:32","slug":"how-come-so-many-ukuleles-are-used-in-web-videos-video","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/how-come-so-many-ukuleles-are-used-in-web-videos-video","title":{"rendered":"Audio tips: Ukeleles are common in web videos"},"content":{"rendered":"<p><strong>Ukeleles are often used in web videos. But isn&#8217;t there a much better way to create the perfect mix of video footage, voice over, sound effects and music? Here&#8217;s how to pick music according to the AIDA model.<\/strong><\/p>\r\n<p><iframe loading=\"lazy\" title=\"How to find the best instrument for your webvideo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jvEMgS795gE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\r\n\r\n<p>Hi, I\u2019m Jente Kater from Voicebooking. How come so many ukuleles are used in web videos? Actually this video could also have been called: How come so many banjos are used in web videos? Because they often get confused with one another. To get us off on the right foot: This here is a banjo. It\u2019s used in the American midwest. You hear it a lot in Western movies. And this here is a ukulele.<\/p>\r\n\r\n\r\n\r\n<p>Now, let\u2019s grab ourselves some background music. A piece of music that might make you think: Hey, I know that! I\u2019ve already heard it under hundreds of web videos. Could be true! What\u2019s happening here? It\u2019s got a nice rhythm. You can talk over it very easily. And it doesn\u2019t really matter what kind of voice over you put on top of it. Boom, spot on! And it\u2019s cheery, very cheery. You can sell all sorts of things with that. Whether it\u2019s an app. Or something for a plumber. Maybe even something for a crematorium.<\/p>\r\n\r\n\r\n\r\n<p>Nice! But, on the other hand. Not much is really happening. It can go under anything, sure. But you\u2019d rather get the maximum impact out of it, right? Ok. The max, let\u2019s see. You have an idea, you have a script. What does a script always contain? Structure. And often that structure is the AIDA model: Awareness, Interest, Desire, Action. Every step in that model is a change of mood. And if we consider the ukulele music we just heard: There are no mood changes in it.<\/p>\r\n\r\n\r\n\r\n<p>What would happen if we chose a piece of music that did have a change of mood in it? I\u2019ve just picked one. With this intro you can easily explain what your Awareness is. With a violin. Nice. That works.And to follow up, you\u2019re going to explain what exactly is going on with that product of yours. Why it works so well. Eventually you get to that moment where, hopefully, you\u2019ve got the viewer to the point where they think: I want to buy that! And you drive it home in the Desire phase. Buy! Buy! Buy me!<\/p>\r\n\r\n\r\n\r\n<p>And then there\u2019s just one more thing: Action! Then it\u2019s good if that music comes down a bit, gets to a kind of \u2018and they lived happily ever after moment\u2019. Where you only need to say: Hey, wanna know more? Then go to www, etcetera. So, you need mood changes. And that\u2019s something completely different to that fake smile you had with the ukulele. So, are you looking for music and would you like to try something else than a ukulele for a change? Ask yourself: What do I want? Who is my target audience? How fast is the text spoken? Are there mood changes in it? And to time the mood changes in the right way: Is the music editable?<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ukeleles are often used in web videos. But isn&#8217;t there a much better way to create the perfect mix of video footage, voice over, sound effects and music? Here&#8217;s how to pick music according to the AIDA model. Hi, I\u2019m Jente Kater from Voicebooking. How come so many ukuleles are used in web videos? Actually &hellip; <a href=\"http:\/\/www.voicebooking.com\/en\/blog\/how-come-so-many-ukuleles-are-used-in-web-videos-video\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":156301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[336,197],"tags":[],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-hacks-en","category-best-of-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Do So Many Web Videos Use Ukeleles? | Voicebooking<\/title>\n<meta name=\"description\" content=\"Ever wondered why ukeleles are used so often in web videos? 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