{"id":9155,"date":"2017-04-05T05:30:00","date_gmt":"2017-04-05T05:30:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/2017\/04\/05\/what-we-saw-at-promaxbda-2017\/"},"modified":"2023-05-16T10:26:29","modified_gmt":"2023-05-16T08:26:29","slug":"promaxbda-2017-review","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/promaxbda-2017-review","title":{"rendered":"PromaxBDA 2017 conference"},"content":{"rendered":"<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n\"@context\": \"http:\/\/schema.org\",<br \/>\n\"@type\": \"BlogPosting\",<br \/>\n\"mainEntityOfPage\": {<br \/>\n\"@type\": \"WebPage\",<br \/>\n\"@id\": \"https:\/\/wp-staging.voicebooking.com\/en\/blog\/promaxbda-2017-review\"<br \/>\n},<br \/>\n\"headline\": \"What we saw at PromaxBDA 2017\",<br \/>\n\"image\": \"https:\/\/wp-staging.voicebooking.com\/pub\/media\/magefan_blog\/p\/r\/promaxheader.jpg\",<br \/>\n\"datePublished\": \"2017-04-07T9:00:00+1:00\",<br \/>\n\"dateModified\": \"2017-04-07T9:00:00+1:00\",<br \/>\n\"author\": \"Sten van Steenbergen\",<br \/>\n\"publisher\": {<br \/>\n\"@type\": \"Organization\",<br \/>\n\"name\": \"Voicebooking.com\",<br \/>\n\"logo\": {<br \/>\n\"@type\": \"ImageObject\",<br \/>\n\"url\": \"https:\/\/wp-staging.voicebooking.com\/\/media\/schema.png\",<br \/>\n\"width\": 100,<br \/>\n\"height\": 56<br \/>\n}<br \/>\n},<br \/>\n\"description\": \"The 13th and 14th of March we attended the prestigious PromaxBDA conference as official partner of the event. In this blog, we\u2019ll briefly go through the keynotes and workshops that left the biggest impression on us.\"<br \/>\n}<br \/>\n<\/script><\/p>\n<div class=\"col-sm-12\">\n<p>The 13th and 14th of March we attended the prestigious PromaxBDA conference as official partner of the event. In this blog, we\u2019ll briefly go through the keynotes and workshops that left the biggest impression on us.<\/p>\n<\/div>\n<h4>Day one<\/h4>\n<hr \/>\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153751\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/AshleyVinson_2-1-300x170.jpeg\" alt=\"ashley vinson \" width=\"300\" height=\"170\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/AshleyVinson_2-1-300x170.jpeg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/AshleyVinson_2-1.jpeg 750w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/ashleybohunk\" target=\"_blank\" rel=\"noopener noreferrer\">@ashleybohunk<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Ashley Vinson<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Former Head of Brand Strategy, Twitter, Netherlands &amp; Belgium<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What she talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">The Measurement Myth<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Don\u2019t ignore your gut feeling and actually research what you\u2019re looking at. A metric, especially on social platforms, often does not mean what you first assume. Set actual KPIs which are measurable and not based on likes, shares etc.&#8221;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Getting the exact metrics you want is like finding a Dutch man who pays for dinner; it\u2019s not going to happen.&#8221;<\/sub><\/h3>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153812\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/jeetendr-sedev-300x300.jpg\" alt=\"Jeetendr sedev \" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/jeetendr-sedev-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/jeetendr-sedev-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/jeetendr-sedev.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/JeetendrSehdev\" target=\"_blank\" rel=\"noopener noreferrer\">@JeetendrSehdev<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Jeetendr Sehdev<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Author and Celebrity Branding Authority<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What he talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">The Kim Kardashian Principle<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;If you want to relate to millennials, be shameless. Be proud of your flaws.&#8221;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Millennials are non-monogamous.&#8221;<\/sub><\/h3>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153781\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/Boran-choi-300x300.jpg\" alt=\"boran choi pic \" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Boran-choi-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/Boran-choi-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/Boran-choi.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/jdizzzer\" target=\"_blank\" rel=\"noopener noreferrer\">@jdizzzer<\/a><\/center><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153827\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/Richardholman-300x300.jpg\" alt=\"richard holman \" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Richardholman-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/Richardholman-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/Richardholman.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><\/center><a href=\"https:\/\/twitter.com\/CharlieMawer\" target=\"_blank\" rel=\"noopener noreferrer\">@CharlieMawer<\/a><\/p>\n<\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Jim de Zoete &amp; Charlie Mawer<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Deputy Executive Creative Director &amp; Executive Creative Director, Red Bee <\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What they talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Where Next For Promos?<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Millennials process content differently from other generations. They often do a lot of research on the content via social influencers such as vloggers. If their peers recommend the content, they\u2019ll engage. Otherwise they won\u2019t since there\u2019s plenty of other content to be consumed. When they engage with your content, you share their attention with several other devices. The TV is rarely the only active screen.&#8221;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\"> &#8220;TV isn\u2019t dying, it just has to compete for attention with other mediums used simultaneously.&#8221;<\/sub><\/h3>\n<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153872 size-medium\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/bearded-man-2-300x300.jpg\" alt=\"daniel halasz\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/bearded-man-2-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/bearded-man-2-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/bearded-man-2.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/dannyboymedia\" target=\"_blank\" rel=\"noopener noreferrer\">@dannyboymedia<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Daniel Halasz<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Co-Founder &amp; CMO, Promomi <\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What he talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Increasing promotion outside your own ecosystem<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Promos have an unnecessarily short lifespan. They can be easily repurposed online.&#8221;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\"> &#8220;Regardless of the production value, a promo now only lives for about two weeks.&#8221;<\/sub><\/h3>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153842 size-medium\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/Man-with-glasses-300x300.jpg\" alt=\"dennis hoftman\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Man-with-glasses-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/Man-with-glasses-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/Man-with-glasses.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/HeadandBones\" target=\"_blank\" rel=\"noopener noreferrer\">@HeadandBones<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Dennis Hooftman<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Creative Director &amp; Co-Founder, Head and Bones<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What he talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">360 on a shoestring<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Every platform requires a different approach to storytelling and should be approached as such. Multidisciplinary teams are essential to achieving this. Series and shows can and should be promoted earlier in the production process to build a hype. The key to a successful creative campaign is to keep it simple. &#8220;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">\u201cPeople do not share your brand because they like your brand, they do so because they like their friends. Therefore the best content makes your fans look cool and adds value to their friends\u201d<\/sub><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<h4>Day two<\/h4>\n<hr \/>\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153797\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/Bearded-man-300x300.jpg\" alt=\"bearded man\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Bearded-man-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/Bearded-man-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/Bearded-man.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/holmanandhunt\" target=\"_blank\" rel=\"noopener noreferrer\">@Holmanandhunt<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Richard Holman<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\"> Creative Director and Co-Founder, Holman + Hunt<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What he talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">A Creative Chronology: or How to Come Up With a Great Idea When You\u2019ve Got No Time.<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">1) &#8220;Creativity is held back by mistake, because our society doesn\u2019t accept failure.\u00a8 He therefore proposed a new word for mistake: a fully justified venture.<\/sub><\/h3>\n<p>2) It\u2019s important to have happiness in the doing. Without happiness there\u2019s really no use to doing anything.&#8221;<\/p>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;If you\u2019ve done your homework and know your competition well enough, they\u2019ll have the feeling you can read their mind.&#8221;<\/sub><\/h3>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153857\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/Mark-van-iterson-300x240.jpeg\" alt=\"mark van iterson \" width=\"300\" height=\"240\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Mark-van-iterson-300x240.jpeg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/Mark-van-iterson.jpeg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/markviterson\" target=\"_blank\" rel=\"noopener noreferrer\">@MarkvIterson<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Mark van Iterson<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\"> Director Global Brand Design, Heineken International<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What he talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">Beyond Beer.<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;When your product is good, you should focus on innovation through design, marketing and branding. &#8220;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;Heineken is pretty conservative when it comes to innovating their product, it\u2019s still the same beer as when it was introduced back in 1873.&#8221;<\/sub><\/h3>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<div class=\"col-sm-2\"><center><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-153766\" src=\"https:\/\/wp-staging.voicebooking.com\/app\/uploads\/grayscale-black-haired-woman-300x300.jpg\" alt=\"black haired woman greyscale\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/grayscale-black-haired-woman-300x300.jpg 300w, https:\/\/www.voicebooking.com\/app\/uploads\/grayscale-black-haired-woman-150x150.jpg 150w, https:\/\/www.voicebooking.com\/app\/uploads\/grayscale-black-haired-woman.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/center><center><a href=\"https:\/\/twitter.com\/maricetobias\" target=\"_blank\" rel=\"noopener noreferrer\">@maricetobias<\/a><\/center><\/div>\n<div class=\"col-sm-10\">\n<h3 style=\"font-size: 21px;\">Marice Tobias<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\"> Director, Tobias Entertainment Global<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">What she talked about:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">The Voice Directing Masterclass.<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Key Insights:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">&#8220;&#8221;The focus should never be on result, but on the moment you\u2019re in with the voice talent. So don\u2019t tell the voice talent what to do, but put the voice talent in a state of mind for a desired result. &#8220;<\/sub><\/h3>\n<h3 style=\"font-size: 18px;\">Most remarkable statement:<br \/>\n<sub style=\"font-size: 14px; font-weight: 400;\">\u201cCan you try to imitate the sound of a foghorn? It\u2019ll put you more in touch with your emotions.\u201d And it made an incredible difference.<br \/>\n<\/sub><\/h3>\n<\/div>\n<p>&lt;\/div<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<hr \/>\n<\/div>\n<p>That concludes our first hand account of the incredible 2017 festival. As you can see, there&#8217;s a lot more to be said about each speaker but it was simply too much to address in one blog. So, over the next couple of months, we&#8217;ll be releasing in depth blogs on the topics that were most relevant! Do you have a suggestion for a piece of content? Feel free to suggest it here!<\/p>\n<p><small> This blog was written by Sten van Steenbergen<\/small><br \/>\nP.S. Here&#8217;s a photo from when we met Lee (right) from Capture (London) together with our own Boudewijn (left). Lee won a trip, stay, and tickets through our PromaxBDA contest.<\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/NteZXyy.jpg\" alt=\"Lee from Capture and Boudewijn from Voicebooking at PromaxBDA\" \/><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><strong>How to write powerful film festival submission cases? Find out more about it in our <a href=\"https:\/\/wp-staging.voicebooking.com\/en\/23-tips-here-is-how-you-increase-your-submissions-chance-of-a-film-festival-win\">ebook with tips and tricks on creating an impactful festival case<\/a>.\u00a0<\/strong><\/div>\n<div class=\"container-fluid\">\n<div class=\"row\">\n<div class=\"col-sm-6\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last week, we\u2019ve attended the prestigious PromaxBDA conference as official partner to the event. In this blog, we\u2019ll briefly go through the keynotes and workshops that left the biggest impression on us.<\/p>\n","protected":false},"author":3,"featured_media":2857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[198],"tags":[],"class_list":["post-9155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PromaxBDA 2017 conference | Voicebooking<\/title>\n<meta name=\"description\" content=\"PromaxBDA conference, creative and marketing excellence awards 2017. 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