{"id":9244,"date":"2018-09-18T07:46:36","date_gmt":"2018-09-18T05:46:36","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/?p=4220"},"modified":"2023-05-16T16:19:58","modified_gmt":"2023-05-16T14:19:58","slug":"7-ways-to-promote-your-podcast","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/en\/blog\/7-ways-to-promote-your-podcast","title":{"rendered":"7 ways to promote your podcast"},"content":{"rendered":"

Perhaps the question most often asked about making podcasts would have to be: how do you grow your podcast audience? <\/strong><\/p>\n

Of course just sharing the link to the newest episode on Facebook is not terribly effective. To get folks as far as actually listening to your podcast and subscribing, you\u2019re going to have to do more than that. In this blog you can find out actionable tips on how to promote your podcast.<\/p>\n

We\u2019ll get stuck in straight away, with probably the trickiest thing about podcast promotion: it isn\u2019t an article that you can quickly scroll through, like a blog. A podcast can take half an hour to an hour for instance, and listeners have to invest time for it.<\/p>\n

So when is a good time? People generally listen to podcasts while they’re busy with other things. Driving, traveling in the tram or train, at work, or even at home while doing the housework. Times when you’re not staring at a screen but you can take time to listen to something. The trick is to get people to tune into your podcast at these kind of moments.<\/p>\n

1. Find a media partner<\/h2>\n

One thing that can help with promoting your podcast is finding a media partner. One who shares common ground with your podcast’s target audience of course, or who writes about the same subject that you’re covering. They can share your podcast via their own channels, such as newsletters, website and social media. But it can go a lot further too.<\/p>\n

You might see in Adformatie<\/em> (Dutch magazine) interviews over the upcoming discussions in CMO Talks, which we produce together with Energize. By writing an article on the basis of an interview in your podcast, your media partner gains free content and you gain extra attention for your podcast within your desired target group. A win-win situation, without any need to talk about money.<\/p>\n

2. Get to grips with iTunes<\/h2>\n

To push your way up the charts on iTunes, you need reviews. So, ask your listeners to leave you a review. If you\u2019re doing a really good job of this, you couple it to a competition. With every episode you can give something away to the writer of the most inspiring review. E.g. an interesting book (that you\u2019ve written), or an hour\u2019s coaching.<\/p>\n

3. Share short clips<\/h2>\n

Sharing short clips on social media can also be a really effective way to gain attention. Some sites where you can host a podcast, like Anchor and Simplecast both offer the standard option of making a teaser. And there are also services like Wavve<\/a> which you can use to give your podcast a friendly face.<\/p>\n

4. A photo is worth a thousand\u2026<\/h2>\n

If you prefer to have a still picture, then try making an image for Instagram with a quote from the podcast. Make sure the quote is in line with the style of your podcast, so it is immediately obvious that it belongs to your production.<\/p>\n

The challenge here then, is choosing just the right bit<\/a> that will garner attention from your target audience and leave them wanting more. Just like Netflix does in the examples below, which we discussed in our earlier blog.<\/p>\n

\"sense<\/p>\n

5. But a video says more!<\/h2>\n

Combine the above tips and think visually. If you want to get more likes on social media, then you really need to do something with video. That\u2019s why we have a number of cameras in our recording studio<\/a>, that we also record with when making podcasts.<\/p>\n

In this way we always have footage that we can combine with our podcast audio. Make sure that you have multiple camera positions, so that if you make edits to the audio you never have to see a hard cut in the video footage.<\/p>\n

Another added benefit: in this way your podcast can also be added to YouTube. Lance Armstrong does this with THE MOVE.<\/p>\n