Writing a voice over video script can be quite tricky. Whether it’s an explainer, e-learning or a new product release; how do you make sure that the viewer sees it through to the end? One reliable, and often used technique is called \u2018the reversed setup\u2019. It turns the way that you write upside down.<\/p>\n
Many stories start out very traditional, by naming the subject and the proposition. A bit like you used to do with your show and tell presentations at school: \u00b4I\u00b4m going to talk about guinea pigs<\/em>.\u00b4 After which, not very surprisingly, your classmates got to hear everything about the guinea pig. If you were a born storyteller then your fellow students would automatically be hanging on your every word. But, still, very quickly, it would turn into just a summary of the facts.<\/p>\n Fortunately there is a technique that makes sure that people will be hanging on your every word: the reversed setup. It is a tactic in which you turn your story about.<\/p>\n You don’t start with a subject, and then make an argument a, b and c to add substance to it. You start differently. You start with the end. The conclusion. This brings both surprise and disorder with it. If you do it well however, then your listeners will find it almost impossible to escape your story.<\/p>\nTurn it round<\/h2>\n
I have a dream<\/h2>\n