{"id":148310,"date":"2022-10-17T11:42:07","date_gmt":"2022-10-17T09:42:07","guid":{"rendered":"https:\/\/www.voicebooking.com\/fr\/blog\/"},"modified":"2023-06-27T17:14:04","modified_gmt":"2023-06-27T15:14:04","slug":"5-conseils-pour-un-script-video-optimise-pour-le-seo","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/fr\/blog\/5-conseils-pour-un-script-video-optimise-pour-le-seo","title":{"rendered":"5 conseils pour un script vid\u00e9o optimis\u00e9 pour le SEO"},"content":{"rendered":"

Si vous ne tenez pas compte du r\u00e9f\u00e9rencement lorsque vous r\u00e9digez vos scripts de vid\u00e9os, eh bien… vous devriez vraiment le faire. En faisant en sorte qu’un script soit adapt\u00e9 au r\u00e9f\u00e9rencement, vous aiderez les bonnes personnes \u00e0 trouver votre contenu et vous vous assurerez que votre script est pertinent. En gardant le r\u00e9f\u00e9rencement \u00e0 l’esprit, vous ferez passer un message cibl\u00e9 \u00e0 votre public, d\u00e8s son arriv\u00e9e. Voici cinq conseils pour y parvenir, sans pour autant renoncer \u00e0 la qualit\u00e9.\u00a0<\/b><\/p>\n

 <\/p>\n

#N\u00b0 1 : Chercher et s\u00e9lectionner les bons mots-cl\u00e9s<\/b><\/h2>\n

Les performances de r\u00e9f\u00e9rencement ne sont pas le fruit du hasard. Elles se produisent lorsque vous utilisez les bons mots-cl\u00e9s dans votre texte. Ces mots-cl\u00e9s doivent \u00eatre pertinents par rapport au contenu de votre texte et correspondre \u00e0 ce que votre public recherche en ligne.<\/span><\/p>\n

Comment trouver les bons mots-cl\u00e9s ? Vous pouvez trouver les termes de recherche utilis\u00e9s par les internautes pour trouver votre sujet, puis les incorporer dans votre texte. Utilisez un outil de recherche de mots cl\u00e9s, comme Moz Keyword Explorer<\/a>, Google Keyword Planner, <\/a>ou Semrush<\/a>.\u00a0<\/span><\/p>\n

Pour utiliser l’un de ces outils, il suffit de taper le sujet de votre vid\u00e9o et vous verrez appara\u00eetre une s\u00e9rie de termes que les gens utilisent lorsqu’ils font des recherches en ligne. Choisissez quelques-uns de ces mots-cl\u00e9s couramment recherch\u00e9s et int\u00e9grez-les \u00e0 votre script. Cela contribuera fortement \u00e0 rendre votre script compatible avec le r\u00e9f\u00e9rencement.<\/span><\/p>\n

 <\/p>\n

#2 Ne pas abuser du ciblage par mots-cl\u00e9s<\/b><\/h2>\n

Si vous avez lu le conseil n\u00b0 1 et que vous vous \u00eates dit : “Pas de probl\u00e8me, je vais parsemer mon script de ces mots-cl\u00e9s adapt\u00e9s au r\u00e9f\u00e9rencement”, vous allez avoir une surprise. Et pas une bonne surprise, comme une deuxi\u00e8me part de g\u00e2teau ou la d\u00e9couverte d’un peu d’argent dans la poche du manteau d’hiver de l’ann\u00e9e derni\u00e8re. Non. Vous allez avoir une mauvaise surprise, comme d\u00e9couvrir que votre page n’est pas du tout performante en ligne.<\/span><\/p>\n

En effet, les moteurs de recherche vous puniront, vous et votre site, pour avoir mis des mots cl\u00e9s un peu partout dans un texte afin d’am\u00e9liorer le r\u00e9f\u00e9rencement. C’est ce qu’on appelle le “bourrage de mots-cl\u00e9s”, et en cons\u00e9quence, les moteurs de recherche rendront votre vid\u00e9o plus difficile \u00e0 trouver.\u00a0<\/span><\/p>\n

 <\/p>\n

Le bourrage de mots-cl\u00e9s est un moyen de tromper Google ou Bing. Ils ne s’y tromperont pas et vous puniront pour cela.\u00a0<\/span><\/p>\n

 <\/p>\n

#3 Privil\u00e9gier la lisibilit\u00e9 \u00e0 l’optimisation<\/b><\/h2>\n

La lisibilit\u00e9 est importante. M\u00eame si vous ne remplissez pas votre script de termes propres \u00e0 l’optimisation des moteurs de recherche, il est possible que vous ayez “forc\u00e9” les termes de recherche pertinents dans votre texte. La priorit\u00e9 absolue est d’\u00e9crire un excellent script qui sonne naturel et se lit bien.\u00a0<\/span><\/p>\n

La valeur SEO de votre script – bien que tr\u00e8s importante – passe toujours apr\u00e8s la fluidit\u00e9 du texte. Vous pouvez donc utiliser les mots cl\u00e9s dont nous avons parl\u00e9 dans le conseil n\u00b0 1, mais int\u00e9grez-les au texte de mani\u00e8re naturelle et organique.\u00a0<\/span><\/p>\n

Si vous n’\u00eates pas s\u00fbr de la mani\u00e8re de proc\u00e9der, il existe quelques directives simples \u00e0 suivre.\u00a0<\/span><\/p>\n

Utilisez des phrases courtes.\u00a0<\/span><\/p>\n

\u00c9vitez la forme passive.\u00a0<\/span><\/p>\n

\u00c9crivez comme les gens parlent.\u00a0<\/span><\/p>\n

Soyez bref. Donc, commencez, dites ce que vous avez \u00e0 dire, et terminez.\u00a0<\/span><\/p>\n

En r\u00e9sum\u00e9, ne sacrifiez pas la fluidit\u00e9 et la lisibilit\u00e9 de votre texte pour y glisser un autre mot-cl\u00e9.\u00a0<\/span><\/p>\n

 <\/p>\n

#4 \u00c9crire pour votre public cible<\/b><\/h2>\n

Pour cr\u00e9er un script vraiment adapt\u00e9 au r\u00e9f\u00e9rencement, vous devez \u00e9crire pour des \u00eatres humains. Et pas n’importe quel \u00eatre humain, \u00e9crivez pour votre public. Les personnes qui utilisent vos produits et services. C’est votre march\u00e9 cible.\u00a0<\/span><\/p>\n

Ensuite, vous cr\u00e9ez du contenu qui r\u00e9pond \u00e0 leurs int\u00e9r\u00eats ou \u00e0 leurs questions. Et pour ce faire, vous devez vous assurer de conna\u00eetre votre public cible !\u00a0<\/span><\/p>\n

Vous avez probablement une id\u00e9e de votre public, de ce qu’il aime et de ce qui l’int\u00e9resse. Cr\u00e9ez un contenu qui les interpelle. Oh, et ne vous contentez pas de leur faire de la publicit\u00e9 !\u00a0<\/span><\/p>\n

Les gens n’aiment pas recevoir de la publicit\u00e9, m\u00eame s’ils appr\u00e9cient votre produit ou service. Cr\u00e9ez donc des vid\u00e9os et des articles optimis\u00e9s pour le r\u00e9f\u00e9rencement qui apportent de la valeur sous la forme d’informations r\u00e9ellement utiles, divertissantes et attrayantes. Votre public cible (et les r\u00e9sultats de recherche) vous en remercieront.<\/span><\/p>\n

 <\/p>\n

#5 Aller droit au but<\/b><\/h2>\n

Votre texte bien \u00e9crit, centr\u00e9 sur le public et adapt\u00e9 au r\u00e9f\u00e9rencement doit s’en tenir \u00e0 un seul sujet. Il peut arriver, au cours de la r\u00e9daction, que vous fassiez quelques d\u00e9tours ou que vous \u00e9largissiez votre sujet, mais ne perdez pas le fil.\u00a0<\/span><\/p>\n

Disons que vous \u00e9crivez sur l’optimisation du r\u00e9f\u00e9rencement sur page pour le contenu d’un site Web. Vous pouvez inclure des informations annexes telles que l’importance de la cr\u00e9ation de liens et du classement des pages, mais vous ne devez pas vous \u00e9carter de votre sujet : l’optimisation du r\u00e9f\u00e9rencement sur page pour le contenu des sites Web.\u00a0<\/span><\/p>\n

La raison en est simple : lorsque vous promettez \u00e0 un visiteur potentiel que certaines informations seront disponibles sur une page, vous voulez \u00eatre s\u00fbr que lorsqu’il arrive sur cette page, il trouve ce qui lui a \u00e9t\u00e9 promis !<\/span><\/p>\n

 <\/p>\n

Si un sujet est trop vaste ou semble difficile \u00e0 g\u00e9rer, c’est le signe qu’il doit \u00eatre divis\u00e9 en sujets plus petits, qui peuvent devenir des pages ou des vid\u00e9os diff\u00e9rentes. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Comment cr\u00e9er un script vid\u00e9o qui tienne compte du r\u00e9f\u00e9rencement et qui transmette vos id\u00e9es afin que les moteurs de recherche et les spectateurs appr\u00e9cient vos vid\u00e9os !<\/p>\n","protected":false},"author":3,"featured_media":149701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1310,278],"tags":[1307,1302,1303,1304,1306,1078,1305,1308,1309],"class_list":["post-148310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-3","category-tips","tag-astuces-de-referencement","tag-comment","tag-comment-atteindre-le-public-cible","tag-comment-faire-du-referencement","tag-conseils-de-referencement","tag-conseils-et-astuces","tag-contenu-de-referencement","tag-quest-ce-que-le-referencement","tag-seo-fr"],"acf":[],"yoast_head":"\n5 conseils pour un script optimis\u00e9 pour le SEO | Voicebooking<\/title>\n<meta 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