{"id":9033,"date":"2019-01-24T13:00:30","date_gmt":"2019-01-24T11:00:30","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/?p=4798"},"modified":"2023-06-08T16:15:23","modified_gmt":"2023-06-08T14:15:23","slug":"vous-voulez-plus-de-reactions-a-vos-videos-visez-le-oui","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/fr\/blog\/vous-voulez-plus-de-reactions-a-vos-videos-visez-le-oui","title":{"rendered":"Comment cr\u00e9er plus de r\u00e9actions sur vos vid\u00e9os"},"content":{"rendered":"

La plupart du temps, confront\u00e9s \u00e0 quelque chose de nouveau ou de diff\u00e9rent, les gens ont tendance \u00e0 garder leurs distances. La raison de cette attitude est que dans la partie la plus ancienne de notre cerveau, quelque chose de nouveau ou de diff\u00e9rent est toujours per\u00e7u comme un danger. Notre nature nous pousse alors \u00e0 dire \u201cnon\u201d. Ce qui peut s\u2019av\u00e9rer d\u00e9licat lorsque l\u2019on veut faire passer un message visant \u00e0 pousser les gens \u00e0 l\u2019action. Dans cet article, nous verrons comment de simples astuces r\u00e9dactionnelles peuvent amener les gens \u00e0 dire \u201coui\u201d.<\/strong><\/p>\n

Non c\u2019est non<\/h2>\n

On parie que vous entendez encore la voix de votre m\u00e8re vous r\u00e9p\u00e9ter \u201cNon c\u2019est non !\u201d lorsque, enfant, vous r\u00e9clamiez un dernier cookie. Avec cette phrase, elle vous apprenait l\u2019importance d\u2019\u00eatre coh\u00e9rent. Et pour beaucoup de mamans cela fonctionnait, car la grande majorit\u00e9 des gens d\u00e9teste l\u2019incoh\u00e9rence. Cela s\u2019applique aussi aux opinions : une fois que l\u2019on adopte une position, on s\u2019y tient. \u00c0 partir du moment o\u00f9 l\u2019on a dit non, on ne revient pas dessus.<\/p>\n

Parfois, il n\u2019y a rien de mal \u00e0 cela. Si un vendeur de voitures de sport vous demande si vous aimez la vitesse et que votre r\u00e9ponse est non, c\u2019est que vous ne faisiez probablement pas partie de sa cible. Si vous demandez \u00e0 un homme s\u2019il souffre lui aussi de douleurs menstruelles\u2026 vous voyez o\u00f9 l\u2019on veut en venir.<\/p>\n

Mais prenons l\u2019exemple de ces gens dont la mission est d\u2019essayer de vous vendre un abonnement \u00e0 un journal. Vous sortez du supermarch\u00e9, charg\u00e9 de sacs de course pleins \u00e0 craquer, et ils viennent vous demander s\u2019il vous arrive de lire le journal. Bien s\u00fbr que vous lisez le journal. Mais il y a de fortes chances pour que vous r\u00e9pondiez \u201cnon, desol\u00e9, je n\u2019ai pas le temps\u201d. Et parce que vous ne voulez pas \u00eatre incoh\u00e9rent, vous ne changerez pas d\u2019avis : votre non demeurera un non.<\/p>\n

D\u2019accord, ce dernier exemple peut sembler un peu absurde. Mais en attendant, c\u2019est l\u00e0 quelque chose que vous faites r\u00e9guli\u00e8rement en tant que consommateur. Avec toutes les pubs dont vous \u00eates bombard\u00e9 au quotidien, toutes ces entreprises qui veulent quelque chose de vous, il est plus probable que votre r\u00e9action premi\u00e8re soit un non plut\u00f4t qu\u2019un oui.<\/p>\n

Bonne nouvelle, cependant : la diff\u00e9rence entre un \u201cnon\u201d et un \u201coui\u201d tient souvent \u00e0 une simple question de timing.<\/p>\n

Perte de poids<\/h2>\n

Prenons un exemple concret.<\/p>\n

Imaginez que vous devez, dans le cadre de votre travail, produire une s\u00e9rie de vid\u00e9os en ligne pour promouvoir un produit amincissant. Il est \u00e9vident que vous ne voulez pas arriver comme un \u00e9l\u00e9phant dans un magasin de porcelaine en clamant \u201cperdez 10 kilos en participant \u00e0 notre programme !\u201d.<\/p>\n

Le truc, c\u2019est d\u2019y aller par \u00e9tapes, petit \u00e0 petit, jusqu\u2019\u00e0 atteindre votre but final. Pour cela, il vous faut chercher un point d\u2019adh\u00e9sion, c\u2019est-\u00e0-dire un point sur lequel tout le monde puisse s\u2019accorder. Ce point s\u2019articule autour de ce que l\u2019on appelle des arguments normatifs, portant sur des choses reconnues par tous comme importantes ou urgentes. En d\u2019autres mots, des arguments qui ne puissent appeler qu\u2019une r\u00e9ponse : oui.<\/p>\n

Revenons donc \u00e0 notre perte de poids. Nous souhaitons tous \u00eatre en bonne sant\u00e9 : voil\u00e0 un argument incontestable auquel n\u2019importe qui r\u00e9pondrait oui. Exprimez cette id\u00e9e dans une belle phrase d\u2019ouverture.<\/p>\n

Avoir de bonnes relations avec sa famille, des amis proches et des coll\u00e8gues sympa est \u00e9galement important. Vous pouvez continuer avec cet argument : personne ne vous contredira non plus.<\/p>\n

De cette mani\u00e8re, vous construisez, phrase apr\u00e8s phrase, ce que l\u2019on appelle une \u201c\u00e9chelle ar-gumentative\u201d. Gr\u00e2ce \u00e0 cette \u00e9chelle, vous emmenez votre spectateur avec vous \u00e9tape par \u00e9tape tout en racontant votre histoire. Du bas de l\u2019\u00e9chelle jusqu\u2019au tout dernier \u00e9chelon, le plus haut, celui du dernier oui.<\/p>\n

Et si vous arrivez \u00e0 obtenir un oui quatre fois avec cette m\u00e9thode, \u00e9tant donn\u00e9 que les gens aiment \u00eatre coh\u00e9rents, il y a de fortes chances pour que vous en obteniez un cinqui\u00e8me.<\/p>\n

\u00c0 pr\u00e9sent, vous pouvez attaquer en sugg\u00e9rant qu\u2019il existe un programme \u00e0 la fois accessible et facile \u00e0 suivre qui permet aux participants de perdre du poids. Les chances que vos spectateurs soient devenus plus r\u00e9ceptifs, plus susceptibles de r\u00e9pondre oui \u00e0 votre but final ont soudain consid\u00e9rablement augment\u00e9.<\/p>\n

Oui, oui et re-oui<\/h2>\n

La possibilit\u00e9 de r\u00e9pondre oui phrase apr\u00e8s phrase fait que les chances de perdre votre spectateur en route s\u2019amincissent \u00e0 chaque phrase. Le contraire est \u00e9galement vrai : s\u2019il peut r\u00e9-pondre non ou \u201cje ne sais pas\u201d \u00e0 une phrase, alors il y a de grandes chances pour que vous le perdiez. C\u2019\u00e9tait vrai \u00e0 l\u2019\u00e8re du papier, et \u00e7a l\u2019est toujours \u00e0 l\u2019\u00e8re du digital.<\/p>\n

Cette technique d\u2019\u00e9criture est largement utilis\u00e9e en marketing direct. Elle fonctionne particuli\u00e8rement bien lorsqu\u2019il s\u2019agit de textes visant \u00e0 persuader les gens et \u00e0 les pousser \u00e0 l\u2019action.<\/p>\n

Comment pouvez-vous mettre tout cela en pratique ? L\u2019\u00e9chelle argumentative marche, assur\u00e9ment, tr\u00e8s bien. Mais vous pouvez aussi commencer par \u00e9crire vos phrases de telle mani\u00e8re qu\u2019on ne puisse y r\u00e9pondre que par oui (ou du moins pas par non). Cette technique augmente \u00e0 elle seule les chances que quelqu\u2019un veuille entendre votre histoire jusqu\u2019au bout.<\/p>\n

Vous voulez en savoir plus sur l’\u00e9criture de sc\u00e9narios ? T\u00e9l\u00e9chargez<\/a> notre ebook avec 52 conseils pour \u00e9crire des scripts voix-off percutants !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La plupart du temps, confront\u00e9s \u00e0 quelque chose de nouveau ou de diff\u00e9rent, les gens ont tendance \u00e0 garder leurs distances. La raison de cette attitude est que dans la partie la plus ancienne de notre cerveau, quelque chose de nouveau ou de diff\u00e9rent est toujours per\u00e7u comme un danger. Notre nature nous pousse alors … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":157141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-9033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr"],"acf":[],"yoast_head":"\nComment cr\u00e9er plus de r\u00e9actions sur vos vid\u00e9os | Voicebooking<\/title>\n<meta name=\"description\" content=\"Suivez ces 3 astuces pour nouer des liens avec votre public et g\u00e9nerer plus de r\u00e9actions \u00e0 votre vid\u00e9o. 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