{"id":9040,"date":"2019-02-28T12:53:09","date_gmt":"2019-02-28T10:53:09","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/?p=4964"},"modified":"2023-06-27T17:11:51","modified_gmt":"2023-06-27T15:11:51","slug":"10-conseils-pour-des-formations-e-learning-qui-font-la-difference","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/fr\/blog\/10-conseils-pour-des-formations-e-learning-qui-font-la-difference","title":{"rendered":"10 conseils pour des cours e-learning avec impact"},"content":{"rendered":"

L\u2019e-learning est en pleine croissance. On le constate aux nouvelles missions qui atterissent chaque jour sur les bureaux de Voicebooking. Mais toutes les formations e-learning ne se valent pas. Qu\u2019est-ce qui fait le succ\u00e8s d\u2019une formation e-learning ? C\u2019est le sujet de cet article.<\/b><\/p>\n

1. D\u00e9finissez votre cible<\/h2>\n

Imaginez que vous cr\u00e9ez une formation e-learning pour les employ\u00e9s d\u2019un service d\u2019assistance. La premi\u00e8re chose \u00e0 vous demander c\u2019est quelles sont les connaissances dont ils disposent d\u00e9j\u00e0. Avoir quelques connaissances pr\u00e9alables peut aider, bien s\u00fbr, mais si les gens ont l\u2019impression qu\u2019ils ma\u00eetrisent d\u00e9j\u00e0 le sujet, alors ils n\u2019auront aucune raison de continuer \u00e0 suivre la formation. D\u2019un autre c\u00f4t\u00e9, si vous les noyez de nouvelles informations, ils risquent \u00e9galement d\u2019abandonner parce qu\u2019ils auront l\u2019impression de ne pas avoir le niveau. Donc premier conseil : faites des recherches sur votre cible.<\/p>\n

2. Assurez-vous d\u2019avoir un bon script<\/h2>\n

Tout commence par un bon script. Or, la plupart des formations e-learning sont \u00e9crites par des gens qui savent ce dont ils parlent – le responsable d\u2019un service client, par exemple – mais souvent pas grand chose en termes d\u2019apprentissage ou de communication. Un bon script de formation e-learning doit \u00eatre \u00e9crit dans une langue parl\u00e9e. Il doit int\u00e9resser les apprenants, retenir leur attention, les convaincre. La r\u00e9daction d\u2019un bon script est en soi tout un art.<\/p>\n

3. Faites simple<\/h2>\n

Avec la langue parl\u00e9e, il est important d\u2019\u00eatre clair d\u2019entr\u00e9e de jeu. Dans la plupart des cas, en effet, les gens ne reviendront pas en arri\u00e8re s\u2019il ne comprennent pas quelque chose. Dans de nombreuses formations en ligne, \u00e7a n\u2019est d\u2019ailleurs m\u00eame pas une option. L\u00e0 encore, on voir clairement la diff\u00e9rence entre langue parl\u00e9e et langue \u00e9crite. Notre cerveau a \u00e9t\u00e9 entra\u00een\u00e9 \u00e0 bouger les yeux lorsqu\u2019on lit afin de comprendre quelque chose : c\u2019est pourquoi quand il s\u2019agit de lire et d\u2019\u00e9couter \u00e0 la fois, tout doit \u00eatre clair tout de suite. N\u2019utilisez donc pas de vocabulaire compliqu\u00e9 et faites des phrases simples et non des phrases, comme celle que je suis en train de faire, avec (m\u00eame si \u00e0 l\u2019\u00e9crit la diff\u00e9rence est moins flagrante) des disgressions et des parenth\u00e8ses. Ecrivez plut\u00f4t comme vous parlez.<\/p>\n

4. Faites court<\/h2>\n

Evitez de faire des formations en ligne trop longues : d\u00e9coupez-les en petites s\u00e9quences. De cette mani\u00e8re, non seulement vous prenez en compte la capacit\u00e9 de concentration maximum de vos apprenants, mais cela vous permet aussi de structurer votre cours et de d\u00e9finir plus clairement le but de chaque vid\u00e9o en termes d\u2019apprentissage. Selon Elucidat<\/a>, la dur\u00e9e optimale de ce genre de vid\u00e9os est de 15-20 minutes maximum. Bon \u00e0 savoir : 150 mots repr\u00e9sentent en moyenne 1 minute \u00e0 l\u2019oral.<\/p>\n

5. Mettez-y de la passion<\/h2>\n

De nos jours, tout doit \u00eatre fait avec passion, nous direz-vous. C\u2019est vrai. Souvenez-vous de votre professeur pr\u00e9f\u00e9r\u00e9. En quoi \u00e9tait-il diff\u00e9rent des autres professeurs ? \u00c9tait-ce sa capacit\u00e9 de persuasion ? De raconter une histoire ? La passion qu\u2019il mettait dans son m\u00e9tier ? La plupart du temps, dans une formation en ligne, le \u201cprofesseur\u201d c\u2019est le com\u00e9dien voix off qui lit le script. Or, imaginez que le sujet soit \u201cTout ce qu\u2019il faut savoir pour conduire dans une gare de triage\u201d. Aborder ce sujet-l\u00e0 avec passion peut s\u2019av\u00e9rer un v\u00e9ritable challenge. La mani\u00e8re dont le texte est interpr\u00e9t\u00e9 est alors primordiale. Un bon com\u00e9dien voix off saura apporter de la passion au texte de mani\u00e8re consistante, sans que cela ne devienne une distraction.<\/p>\n

6. Tous les com\u00e9diens voix off ne se valent pas<\/h2>\n

Communiquer quelque chose avec passion n\u00e9cessite bien plus qu\u2019une belle voix. Car soyons honn\u00eates, toutes les formations e-learning ne traitent pas d\u2019un sujet assez sexy pour que les gens veuillent en apprendre plus d\u2019eux-m\u00eames. Sans compter qu\u2019il est facile de tomber sur un com\u00e9dien voix off s\u2019exprimant comme un robot. Et sur ce genre de projet, \u00e9couter parler un com\u00e9dien inexp\u00e9riment\u00e9 pendant 20 minutes peut vite devenir une corv\u00e9e. Un bon com\u00e9dien voix off comprend le texte : il sait quand il faut mettre l\u2019accent sur une phrase et comment amener un sujet complexe de mani\u00e8re \u00e0 ce qu\u2019il paraisse plus simple qu\u2019il ne l\u2019est en r\u00e9alit\u00e9. En d\u2019autres mots, un bon professionnel de la voix off sait comment donner vie \u00e0 un texte.<\/p>\n

7. Posez des questions<\/h2>\n

Mais encore ? En g\u00e9n\u00e9ral, ce qui marche bien en termes de formation e-learning, c\u2019est de poser des questions de mani\u00e8re r\u00e9guli\u00e8re. Vous suivez ? C\u2019est le meilleur moyen de s\u2019assurer que les apprenants restent concentr\u00e9s sur la le\u00e7on. Les bons professeurs ne sont pas ceux qui dictent l\u2019int\u00e9gralit\u00e9 de leur cours mais ceux qui posent r\u00e9guli\u00e8rement des questions, entre deux explications. Et peu importe si vous ne serez pas en mesure d\u2019entendre les gens vous r\u00e9pondre : le plus important, c\u2019est de les interpeller. C\u2019est bien plus agr\u00e9able pour eux que d\u2019\u00e9couter un monologue de 20 minutes, et cela les aidera \u00e0 rester concentr\u00e9s sur le cours.<\/p>\n

8. Ecrire, c\u2019est d\u00e9j\u00e0 \u00e9diter : n\u2019\u00e9ditez pas trop<\/h2>\n

Dans le cas d\u2019un script voix off, il est important de ne pas trop \u00e9diter son texte, car les conjonctions de coordination et mots de liaison comme et<\/em>, donc<\/em> ou parce que<\/em> sont tr\u00e8s importants \u00e0 l\u2019oral. En revanche, \u00e9tant moi-m\u00eame com\u00e9dien voix off, je me rappelle avoir eu \u00e0 enregistrer le texte suivant : \u201cVoulez-vous quitter cette page ? Alors cliquez avec votre souris sur la petite croix situ\u00e9e dans le coin en haut \u00e0 gauche de votre \u00e9cran<\/em>\u201d. Peut-\u00eatre que dans ce cas pr\u00e9cis, un peu plus d\u2019\u00e9dition n\u2019aurait pas fait de mal\u2026<\/p>\n

9. Le silence est d\u2019or : faites des pauses<\/h2>\n

Des pauses ? Mais cela rendra ma le\u00e7on encore plus longue\u2026 Aucune importance. Osez donner de la place aux silences\u2026 Lorsque l\u2019on suit une formation e-learning, il y a de nombreuses informations \u00e0 prendre en compte. Alors donnez aux apprenants le temps de les dig\u00e9rer. Vous pouvez opter pour des pauses litt\u00e9rales ou faire intervenir sur l\u2019\u00e9cran une animation accompagn\u00e9e d\u2019une petite musique.<\/p>\n

10. Et toujours avec le sourire<\/h2>\n

Pour finir, voil\u00e0 un point tr\u00e8s important. Pensez \u00e0 nouveau \u00e0 l\u2019un de vos anciens professeurs, mais cette fois-ci un professeur en charge d\u2019une mati\u00e8re qui ne vous int\u00e9ressait pas trop. Vous la trouviez inint\u00e9ressante au possible, m\u00eame. Jusqu\u2019\u00e0 ce qu\u2019un autre professeur finisse par l\u2019aborder d\u2019une mani\u00e8re qui la rende int\u00e9ressante. Tout est affaire d\u2019enthousiasme et de passion. Cherchez quelqu\u2019un capable d\u2019exprimer les deux \u00e0 la lecture de votre script. Un bon com\u00e9dien voix off saura le faire, m\u00eame si c\u2019est la premi\u00e8re fois qu\u2019il lit un texte sur le sujet en question.<\/p>\n

Pr\u00eat \u00e0 faire passer votre formation en ligne au niveau sup\u00e9rieur ? T\u00e9l\u00e9chargez<\/a> notre ebook contenant des conseils pour cr\u00e9er un cours de formation en ligne efficace. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019e-learning est en pleine croissance. On le constate aux nouvelles missions qui atterissent chaque jour sur les bureaux de Voicebooking. Mais toutes les formations e-learning ne se valent pas. Qu\u2019est-ce qui fait le succ\u00e8s d\u2019une formation e-learning ? C\u2019est le sujet de cet article. 1. D\u00e9finissez votre cible Imaginez que vous cr\u00e9ez une formation e-learning … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":11923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-9040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration-fr"],"acf":[],"yoast_head":"\n10 conseils pour des cours e-learning impactants | Voicebooking<\/title>\n<meta name=\"description\" content=\"YesComment rendre votre e-learning captivant et m\u00e9morable ? 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