{"id":9308,"date":"2016-04-01T05:30:00","date_gmt":"2016-04-01T05:30:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/tips-voor-het-schrijven-audioscript\/"},"modified":"2023-06-27T17:27:06","modified_gmt":"2023-06-27T15:27:06","slug":"on-necrit-pas-comme-on-parle-nos-meilleurs-conseils-pour-ecrire-un-script-audio","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/fr\/blog\/on-necrit-pas-comme-on-parle-nos-meilleurs-conseils-pour-ecrire-un-script-audio","title":{"rendered":"Nos meileurs conseils pour \u00e9crire un script audio"},"content":{"rendered":"

Il y a langage \u00e9crit et langage parl\u00e9. Le premier est fait pour \u00eatre lu, le second pour \u00eatre \u00e9cout\u00e9. \u00c7a parait logique comme \u00e7a, mais \u00e7a n\u2019est pas si simple. Gr\u00e2ce aux conseils ci-dessous, vous pourrez \u00e9crire votre texte comme il doit \u00eatre prononc\u00e9.<\/strong><\/p>\n

Vous devez \u00e9crire un script pour un m\u00e9dia audiovisuel : l\u2019histoire est l\u00e0, toute pr\u00eate, dans votre t\u00eate. Vous l\u2019exposez brillamment au cours de votre pr\u00e9sentation au client, et tout le monde est content. Vient alors le moment de l’\u00e9crire, puis de vous rendre au studio, et c\u2019est quand le com\u00e9dien voix off se met au travail que vous vous rendez compte que quelque chose cloche. Il parle et vous vous demandez \u201cqu\u2019est-ce qu\u2019il vient de dire ?\u201d. En supposant que ce com\u00e9dien voix off est capable de s\u2019exprimer autrement qu\u2019en marmonnant, que s\u2019est-il pass\u00e9 ? Bien souvent, la faute vient du fait que du langage \u00e9crit s\u2019est gliss\u00e9 dans un script destin\u00e9 \u00e0 \u00eatre lu \u00e0 l\u2019oral.<\/span><\/p>\n

1. Faites clair et concis<\/h2>\n

Faites des phrases courtes et utilisez un vocabulaire simple. Et quand on dit courtes, c\u2019est vraiment courtes. Une phrase de 12 mots est d\u00e9j\u00e0 trop longue : une phrase de 8 mots maximum sera beaucoup plus efficace. C\u2019est comme \u00e7a qu\u2019on arrive \u00e0 des phrases vraiment p\u00eachues qui seront facilement retenues par l\u2019auditeur. <\/span>Et la diff\u00e9rence est \u00e9norme avec le langage \u00e9crit, o\u00f9 il n\u2019est pas rare de rencontrer des phrases de 20 ou 30 mots. Quel est le probl\u00e8me avec les phrases longues, me demanderez-vous ? C\u2019est bien simple : au-del\u00e0 de 28 mots, il est tr\u00e8s probable que votre auditeur ne se rappellera pas de ce dont vous parliez en d\u00e9but de phrase. <\/span>Prenez une pub radio, par exemple. Comme il n\u2019existe pas de bouton \u201cretour en arri\u00e8re\u201d sur une radio, \u00e0 partir du moment o\u00f9 votre auditeur perd le fil de l\u2019histoire, vous le perdez. Sur le papier, c\u2019est diff\u00e9rent : il suffit juste de relire la phrase en question. Assurez-vous donc que les phrases de votre script soient faciles \u00e0 suivre et utilisez des mots faciles \u00e0 comprendre.<\/span><\/p>\n

En outre, lorsqu\u2019elles sont lues \u00e0 voix haute, les phrases longues prennent souvent bien plus de temps qu\u2019on ne l\u2019imaginait. <\/span>\u201cJe me dis souvent que telle ou telle phrase ne devrait pas prendre plus de 4 secondes, <\/span><\/i>explique Floris Briels d\u2019Oxford House.<\/span> Et puis je me rends compte qu\u2019il faut 2 ou 3 secondes suppl\u00e9mentaires pour la dire parfaitement\u201d.<\/span><\/i><\/p>\n

2. Pensez chronologie<\/h2>\n

Parfois, malheureusement, on ne peut faire autrement que d\u2019utiliser des phrases de 20 mots ou plus. Lorsque c\u2019est le cas, l\u2019une des mani\u00e8res les plus s\u00fbres de perdre l\u2019attention de votre auditoire est de commencer votre phrase par quelque chose qui ne sera vraiment expliqu\u00e9 qu\u2019\u00e0 la fin de la phrase. Changez donc l\u2019ordre de votre phrase pour que le message arrive dans le bon ordre. Si la chronologie est bonne, la cause venant avant l\u2019effet, alors m\u00eame une phrase de 40 mots sera facile \u00e0 suivre pour votre auditoire.<\/span><\/p>\n

3. Evitez de brasser du vent<\/h2>\n

En parlant de \u00e7a, les phrases de 28 mots ou plus sont rarement \u00e9crites par une seule personne – il y a en g\u00e9n\u00e9ral plusieurs personnes derri\u00e8re. Evitez le genre de r\u00e9unions d\u00e9sorganis\u00e9es et infructueuses au cours desquelles tout le monde veut faire entendre sa voix en donnant son opinion sur le script. <\/span>Pour prendre un exemple, \u201cExamen m\u00e9dical\u201d ne devrait pas se voir transform\u00e9, au bout de six r\u00e9visions, en\u00a0 \u201cexamen m\u00e9dical approfondi avec deuxi\u00e8me avis pour les jeunes adultes, adultes et s\u00e9niors de 14 \u00e0 64 ans\u201d. Tout ce que vous faites avec ce genre de changements, c\u2019est brasser du vent. Rien de plus.<\/span><\/p>\n

Pour Ilona Lodewijckx de StoryMe, \u201c<\/span>Quand on \u00e9crit, il est important de s\u2019assurer que tout soit tr\u00e8s clair et sans \u00e9quivoque. Avec le langage parl\u00e9, le contexte et la connaissance partag\u00e9e jouant un r\u00f4le plus important, on peut se permettre de passer certaines choses sous silence ou de les insinuer\u201d.<\/span><\/i><\/p>\n

4. Dites les choses de mani\u00e8re diff\u00e9rente<\/h2>\n

Le com\u00e9dien n\u00e9erlandais Arjen Lubach a beau s\u2019en moquer dans son \u00e9mission <\/span>Zondag met Lubach<\/span><\/i>, ce genre de technique fonctionne vraiment. Il s\u2019agit l\u00e0 d\u2019un truc utilis\u00e9 par les pr\u00e9sentateurs de journaux t\u00e9l\u00e9 de la cha\u00eene n\u00e9erlandaise NOS pour introduire la plupart de leurs sujets. Le pr\u00e9sentateur commence directement par un d\u00e9tail choc de l\u2019histoire susceptible de retenir votre attention. Exemple :<\/span><\/p>\n

Langage \u00e9crit : <\/span>Dans la r\u00e9gion espagnole du Pays basque s\u2019est d\u00e9clar\u00e9 un \u00e9norme feu de for\u00eat, qui selon les autorit\u00e9s espagnoles constitue un danger pour la ville de San Sebastian.<\/span><\/i><\/p>\n

Ou, en disant les choses de mani\u00e8re diff\u00e9rente (langage parl\u00e9) :\u00a0\u00a0\u00a0<\/span><\/p>\n

Un gigantesque feu de for\u00eat. C\u2019est au Pays basque espagnol que cet incendie s\u2019est d\u00e9clar\u00e9, et il a pris de telles proportions que la ville de San Sebastian m\u00eame est menac\u00e9e. Des dizaines de pompiers s\u2019activent en ce moment m\u00eame pour tenter de l’\u00e9teindre.<\/span><\/i><\/p>\n

Essayons d\u2019appliquer cette technique \u00e0 une publicit\u00e9 pour une application.<\/span><\/p>\n

Sur le papier, cela donnerait \u00e7a :<\/span><\/p>\n

Gr\u00e2ce \u00e0 notre application, vous trouverez plus de 300 designers capables de vous fournir un logo ou un design pour votre entreprise, que vous cherchiez quelque chose de marquant, de color\u00e9 ou de corporate.<\/span><\/i><\/p>\n

Et dans une publicit\u00e9 ?<\/span><\/p>\n

Un design qui frappe. Un design color\u00e9. Un design corporate. Peu importe ce que vous cherchez : en utilisant notre application, vous trouverez le designer qu\u2019il vous faut pour le logo ou le design de votre entreprise.<\/span><\/i><\/p>\n

5. Conseil bonus : lisez votre texte \u00e0 voix haute<\/h2>\n

Vous voulez savoir si votre script est bon ? Imaginez que vous \u00eates une voix off et lisez-le \u00e0 voix haute. Fleur van Wijck de l\u2019agence In60Seconds ne le r\u00e9p\u00e9tera jamais assez : <\/span>\u201cVous butez sur un mot ? Vos coll\u00e8gues ne comprennent pas tout \u00e0 fait ce que vous dites ? Alors c\u2019est que votre script n\u2019est pas encore pr\u00eat !\u201d.\u00a0<\/span><\/i><\/p>\n

Pour ses articles de blog, Voicebooking.com fait appel \u00e0 des experts dans le domaine.<\/span><\/i> Un grand merci \u00e0 Floris Case Briels (<\/span><\/i>Oxford House<\/span><\/i><\/a>), Ilona Lodewijckx (<\/span><\/i>StoryMe<\/span><\/i><\/a>) et Fleur van Wijck (<\/span><\/i>In60Seconds<\/span><\/i><\/a>) pour cet article.<\/span><\/i><\/p>\n

Vous \u00eates pr\u00eat \u00e0 am\u00e9liorer votre script ? Lisez notre livre blanc contenant des conseils pour \u00e9crire des scripts voix-off captivants. T\u00e9l\u00e9chargez-le ici<\/a>.<\/strong><\/p>\n

Vous avez une id\u00e9e d\u2019article ? <\/span>Faites-le nous savoir <\/span><\/a>!<\/span><\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a langage \u00e9crit et langage parl\u00e9. Le premier est fait pour \u00eatre lu, le second pour \u00eatre \u00e9cout\u00e9. \u00c7a parait logique comme \u00e7a, mais \u00e7a n\u2019est pas si simple. Gr\u00e2ce aux conseils ci-dessous, vous pourrez \u00e9crire votre texte comme il doit \u00eatre prononc\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":157191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257,220],"tags":[],"class_list":["post-9308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiceren-fr","category-voice-over-fr"],"acf":[],"yoast_head":"\nNos conseils pour \u00e9crire un bon script audio | Voicebooking<\/title>\n<meta name=\"description\" content=\"Vous \u00e9crivez un script pour une voix off, podcast ou radio ? 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