{"id":168653,"date":"2025-11-04T12:27:35","date_gmt":"2025-11-04T11:27:35","guid":{"rendered":"http:\/\/www.voicebooking.com\/nl\/blog\/"},"modified":"2025-11-04T12:33:38","modified_gmt":"2025-11-04T11:33:38","slug":"de-dag-van-de-audio-vijf-inzichten-voor-marketeers-en-contentmakers","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/nl\/blog\/de-dag-van-de-audio-vijf-inzichten-voor-marketeers-en-contentmakers","title":{"rendered":"De Dag van de Audio Vijf inzichten voor marketeers en contentmakers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">3 oktober organiseerde Adformatie voor de vijfde de Dag van de Audio. Het audio event van Adformatie. Over hoe je audio inzet voor meer bereik, betrokkenheid en klanten. Vijf uur lang deelden experts hun kennis over podcasts, audio-advertising en branded content. Wat betekent dit allemaal voor jou als MKB-marketeer? Voicebooking is founding partner van de Dag van de Audio en in dit blog delen we vijf belangrijke inzichten over audio, die je morgen al kunt toepassen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>1. AI is je assistent, niet je vervanger<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gijs Seubers van Sprints &amp; Sneakers legde helder uit hoe AI je podcastproductie enorm versnelt. Wat vroeger anderhalve dag kostte (het doorspitten van transcripties en selecteren van quotes) doe je nu in een half uur. Handig voor contentmultiplicatie: van \u00e9\u00e9n podcast-episode maak je tientallen social posts, blogs en video&#8217;s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maar let op: De menselijke stem is cruciaal voor emotie, authenticiteit en betrokkenheid. AI mist empathie en authenticiteit. Voor jouw merkpodcast heb je \u00e9chte mensen nodig die emotie en overtuiging overbrengen. Gebruik AI dus slim als tijdsbesparing, niet als vervanging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kortom, laat AI je helpen met transcripties en distributie, maar houd de menselijke factor in de presentatie en storytelling.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>2. Groei begint buiten je platform<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Wat Gijs ook benadrukte; \u2018Succes op Spotify ontstaat niet alleen binnen Spotify\u2019. De autoriteit en naamsbekendheid die je opbouwt via andere kanalen zijn minstens zo belangrijk. Denk aan LinkedIn, YouTube, je eigen website. Deze kanalen versterken elkaar en drijven indirect je luistercijfers omhoog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voor MKB-bedrijven betekent dit: start niet zomaar een podcast in isolatie. Integreer het in je totale contentstrategie. Gebruik je podcast als basis voor blogs, social content en video&#8217;s. Zo vergroot je het bereik exponentieel.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Kortom: maak van elke podcast-episode minimaal 10 verschillende contentvormen voor verschillende kanalen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luister hier naar gehele interview:\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hoe kun je audio laten vliegen met behulp van AI - Adformatie Dag van de Audio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ylQuqgzIDGo?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.voicebooking.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"auto-video\"><\/div>\n<h3><strong>3. Authentieke samenwerkingen werken<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Niels Houtepen van van BrandConnection maakte het glashelder: gedwongen samenwerkingen voelen onecht. Start met co-creatie, betrek partners vanaf het begin. Geef ze creatieve vrijheid om te bepalen hoe ze jouw merk integreren. Dit principe geldt niet alleen voor artiesten, maar ook voor gastexperts in jouw branded podcast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eva Rozenbeek van Podimo voegde toe: Respecteer de belangen van beide partijen. Succesvolle commerci\u00eble formats ontstaan doordat makers zelf bepalen of ze passen bij het merk. Zonder gedwongen scripts. Dit zorgt voor geloofwaardigheid en sterke presentatie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kortom, vraag potenti\u00eble partners niet &#8220;Wil je dit promoten?&#8221; maar &#8220;Hoe kunnen we samen iets waardevols cre\u00ebren voor jouw publiek?&#8221;<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Het gehele interview bekijk je hier:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Hoe samenwerkingen tussen merken en artiesten tot stand komen - Adformatie Dag van de Audio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/onhkHY8Cqik?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.voicebooking.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>4. Audio verdient meer dan 1% van je budget<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Karen Duval van Spotify en Joris van der Pol van OMS deelden een verrassend cijfer: ondanks dat consumenten er massaal tijd aan besteden, investeren adverteerders gemiddeld minder dan 1% van hun budget in audio. <\/span><span style=\"font-weight: 400;\">Waarom is dit een kans? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omdat je concurrentie het waarschijnlijk ook onderbenut. Door nu te investeren in audio, kun je onderscheidend zijn en je doelgroep bereiken op momenten dat andere dat media niet kunnen: tijdens het sporten, autorijden of werken.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kortom, benut die kans: experimenteer met een klein audio-advertentiebudget of start een eigen branded podcast. Test wat werkt voor jouw doelgroep.<\/span><\/p>\n<h3><strong>5. Focus op aandacht, niet alleen bereik<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Karen Duval en Joris van der Pol benadrukten ook dat de waarde van reclame verschuift van puur bereik naar het effectief vangen van aandacht. Audio heeft hier een voordeel: het vraagt actieve aandacht. Mensen kunnen niet scrollen tijdens het luisteren. Je boodschap krijgt de tijd om te landen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dit maakt audio perfect voor complexere verhalen die meer uitleg vragen. Voor diensten waar vertrouwen cruciaal is. En voor merken die zich willen profileren als expert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kortom, gebruik audio voor diepgaande content die merkvoorkeur opbouwt. Gebruik andere kanalen voor korte-termijn activatie.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Bekijk het gehele interview met Karen en Joris hier:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"De kracht van audio in de mix - Adformatie Dag van de Audio\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TMgcZNKKmBY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.voicebooking.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Hoe ga jij audio inzetten?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">De vijfde Dag van de Audio maakt een ding duidelijk: audio is geen hype, maar een blijvend krachtig medium. De technologie maakt het toegankelijker en effici\u00ebnter, maar de menselijke factor blijft cruciaal. Start klein, experimenteer slim, en integreer audio in je totale marketingstrategie. Want de vraag is niet \u00f3f je audio moet inzetten voor jouw MKB-bedrijf, maar wanneer je ermee begint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trouwens, in de video\u2019s zie je een radiostudio die op locatie te gebruiken, met of zonder de inzet van video. Wist je dat wij al sinds 2007 events streamen met deze studio? Wil je de kracht van live radio toe voegen aan jouw event? Mail mij dan voor meer informatie op jente.kater@voicebooking.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-168669 size-large\" src=\"http:\/\/www.voicebooking.com\/app\/uploads\/Untitled-design-5-1024x819.png\" alt=\"\" width=\"1024\" height=\"819\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Untitled-design-5-1024x819.png 1024w, https:\/\/www.voicebooking.com\/app\/uploads\/Untitled-design-5-300x240.png 300w, https:\/\/www.voicebooking.com\/app\/uploads\/Untitled-design-5-768x614.png 768w, https:\/\/www.voicebooking.com\/app\/uploads\/Untitled-design-5-1536x1229.png 1536w, https:\/\/www.voicebooking.com\/app\/uploads\/Untitled-design-5.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wil je video toevoegen om de impact van jouw podcast te boosten? Lees dan ons recente <\/span><span style=\"font-weight: 400;\">blog<\/span><span style=\"font-weight: 400;\"> over podcasten met video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alle interviews van de Dag van de Audio terugkijken? Die vind je op het <a href=\"https:\/\/www.youtube.com\/playlist?list=PLxoOIcJMOtemr4ME9E977dVyUkI0ZsrsI\">Youtube kanaal<\/a><\/span><span style=\"font-weight: 400;\"> van Adformatie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tijdens de vijfde editie van De Dag van de Audio deelden experts van o.a. Spotify, Podimo en Sprints &#038; Sneakers hun inzichten over podcasts, AI en audio-advertising. Wat betekent dit voor marketeers en contentmakers? In dit blog lees je vijf praktische lessen om audio slim in te zetten binnen je contentstrategie.<\/p>\n","protected":false},"author":3,"featured_media":168626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,346,335,285],"tags":[2117,2113,2114,2111,2118,2112,359,2116,2007,2115,2090,1217,786],"class_list":["post-168653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overig","category-podcast","category-radio","category-tips-and-tricks","tag-adformatie-nl","tag-ai-in-audio-nl","tag-audio-advertising-nl","tag-audio-marketing-nl","tag-audio-strategie-nl","tag-branded-podcasts-nl","tag-contentmarketing","tag-dag-van-de-audio-nl","tag-digitale-marketing","tag-mkb-marketing-nl","tag-podcast-strategie-nl","tag-podcast-tips-nl","tag-voicebooking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De Dag van de Audio Vijf inzichten voor marketeers en contentmakers | Voicebooking<\/title>\n<meta name=\"description\" content=\"Ontdek vijf belangrijke inzichten van De Dag van de Audio 2025. 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