{"id":169569,"date":"2026-03-26T13:50:03","date_gmt":"2026-03-26T12:50:03","guid":{"rendered":"http:\/\/www.voicebooking.com\/nl\/blog\/"},"modified":"2026-03-26T14:12:58","modified_gmt":"2026-03-26T13:12:58","slug":"radio-is-dood-toch","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/nl\/blog\/radio-is-dood-toch","title":{"rendered":"Radio is dood. Toch?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">\u201cRadio is dood.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Dat hoor je al jaren. Net als: dat niemand meer TV kijkt, dat alles digitaal moet en dat traditionele media hun beste tijd gehad hebben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Er is ook zeker een verschuiving gaande. Gedrukte kranten zijn zo goed als verdwenen. Lineaire televisie verliest terrein. En traditionele radio\u2026 daar zit iets geks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want terwijl lineaire televisie aan bereik inlevert, blijft radio gewoon doorgaan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volgens het trendrapport 2025 van Audify* luisterde 88,4% van Nederland wekelijks naar radio. Dat zijn 13,4 miljoen mensen. En ze luisteren gemiddeld zo\u2019n 2 uur per dag.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<figure id=\"attachment_169519\" aria-describedby=\"caption-attachment-169519\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-169519 size-large\" src=\"http:\/\/www.voicebooking.com\/app\/uploads\/Live-radio-luistertijd-per-dag-1024x572.png\" alt=\"Live radio luistertijd per dag- bar chart\" width=\"1024\" height=\"572\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Live-radio-luistertijd-per-dag-1024x572.png 1024w, https:\/\/www.voicebooking.com\/app\/uploads\/Live-radio-luistertijd-per-dag-400x223.png 400w, https:\/\/www.voicebooking.com\/app\/uploads\/Live-radio-luistertijd-per-dag-768x429.png 768w, https:\/\/www.voicebooking.com\/app\/uploads\/Live-radio-luistertijd-per-dag-1536x858.png 1536w, https:\/\/www.voicebooking.com\/app\/uploads\/Live-radio-luistertijd-per-dag-2048x1144.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-169519\" class=\"wp-caption-text\">Live radio luistertijd per dag (Audify, 2025)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">En nu wordt het interessant. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Waar jarenlang TV alle aandacht opeiste bij adverteerders, blijkt dat \u2018oude\u2019 en \u2018dode\u2019 medium radio ineens aan aantrekkingskracht wint. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Niet omdat radio ineens sexy is, niet omdat de nieuwe Edwin Evers is opgestaan, maar omdat cijfers niet liegen. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Waar video steeds gefragmenteerder wordt, blijft radio een kanaal met een groot en relatief stabiel bereik. Tegelijkertijd ligt de prijs vaak een stuk lager dan bij TV, waardoor het voor veel bedrijven simpelweg laagdrempeliger is en effici\u00ebnter wordt om in te zetten. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Het resultaat? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Het aantal adverteerders op de radio is vorig jaar met 10,1% gegroeid. De categorie zakelijke dienstverlening (veelal B2B) zag haar index zelfs groeien naar 142.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<figure id=\"attachment_169505\" aria-describedby=\"caption-attachment-169505\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-169505 size-large\" src=\"http:\/\/www.voicebooking.com\/app\/uploads\/Bruto-audioreclame-investering-per-branche-1024x577.png\" alt=\"Bruto audioreclame-investering per branche - bar chart\" width=\"1024\" height=\"577\" srcset=\"https:\/\/www.voicebooking.com\/app\/uploads\/Bruto-audioreclame-investering-per-branche-1024x577.png 1024w, https:\/\/www.voicebooking.com\/app\/uploads\/Bruto-audioreclame-investering-per-branche-400x225.png 400w, https:\/\/www.voicebooking.com\/app\/uploads\/Bruto-audioreclame-investering-per-branche-768x433.png 768w, https:\/\/www.voicebooking.com\/app\/uploads\/Bruto-audioreclame-investering-per-branche-1536x866.png 1536w, https:\/\/www.voicebooking.com\/app\/uploads\/Bruto-audioreclame-investering-per-branche-2048x1154.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-169505\" class=\"wp-caption-text\">Bruto audioreclame-investering per branche (Audify, 2025)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Deels heeft het te maken met dat radio steeds toegankelijker wordt. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Radiocommercials zijn gemakkelijker en goedkoper te produceren, radiostations staan meer open voor kleinere adverteerders en hybride advertising biedt veel nieuwe mogelijkheden: bereik de doelgroep massaal op FM, segmenteer op de stream van het radiostation in kwestie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bij Voicebooking zien we deze beweging dagelijks. Vooral in het MKB.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daarom hebben we samen met <\/span><a href=\"https:\/\/zigt.nl\/\"><span style=\"font-weight: 400;\">mediabureau ZIGT<\/span><\/a><span style=\"font-weight: 400;\"> radiopakketten ontwikkeld waarmee je al vanaf 5.925 euro landelijk kunt adverteren. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dan hebben we het over:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Script en productie van je commercial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professionele voice-over<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media-advies door ZIGT <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scherp <\/span><a href=\"https:\/\/www.voicebooking.com\/nl\/tarieven-radio-commercials\"><span style=\"font-weight: 400;\">ingekochte zendtijd<\/span><\/a><span style=\"font-weight: 400;\"> op landelijke zenders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zonder gedoe. Zonder lange trajecten. Gewoon snel live.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benieuwd hoe dat er voor jouw (of je klant) campagne uit kan zien?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bekijk <\/span><a href=\"https:\/\/www.voicebooking.com\/nl\/radiocommercial-laten-maken-in-amsterdam\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\"> de radiopakketten of stuur me even een bericht.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><em><span style=\"font-weight: 400;\">PS Voor radiocommercials zoek je vaak naar die \u2018ene\u2019 stem. Bekijk <\/span><a href=\"https:\/\/www.voicebooking.com\/nl\/stemacteur-gezocht\/nederlandse-voice-over?status[]=5&amp;\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\"> onze extended database met honderden Nederlandse topstemmen.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">*Het volledige trendrapport van Audify, de Nederlandse autoriteit op het gebied van audio-onderzoek en audiomarketing, vind je <\/span><a href=\"http:\/\/www.voicebooking.com\/app\/uploads\/Audify-Audiojaarrapport-2025.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hier<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dat hoor je al jaren. Net als: dat niemand meer TV kijkt, dat alles digitaal moet en dat traditionele media hun beste tijd gehad hebben.<br \/>\nEr is ook zeker een verschuiving gaande. Gedrukte kranten zijn zo goed als verdwenen. Lineaire televisie verliest terrein. En traditionele radio\u2026 daar zit iets geks.<\/p>\n","protected":false},"author":3,"featured_media":169533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[335,446],"tags":[],"class_list":["post-169569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio","category-updates-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Radio is dood. 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