{"id":2945,"date":"2016-11-05T05:30:00","date_gmt":"2016-11-05T05:30:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/2016\/11\/05\/cmotalk-elske-vugts\/"},"modified":"2023-06-21T12:07:03","modified_gmt":"2023-06-21T10:07:03","slug":"cmo-talk-elske-vugts","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/nl\/blog\/cmo-talk-elske-vugts","title":{"rendered":"CMOTalk &#8211; Elske Vugts"},"content":{"rendered":"<p>Iedere maand interviewed <a href=\"https:\/\/www.KlaasWeima.nl\">Klaas Weima<\/a> van <a href=\"https:\/\/www.energize.nl\">Reclamebureau Energize<\/a> de CMO van een toonaangevend bedrijf in onze studio voor Het Tijdschrift van de Marketing en BNR. Als trotse partner verzorgen wij de opname en productie.<\/p>\n<p>Deze week is de beurt aan <strong>Elske Vugts<\/strong>. Zij is sinds 2011 manager Marketing en Communicatie bij Bierbrouwerij De Koningshoeve. Als eindverantwoordelijke voor de merkpositionering van La Trappe Trappist, zorgt de gedreven merkmanager vrijwel direct na haar aanstelling voor de terugkeer van de slogan \u2018Proef de stilte\u2019. Een gedurfde keuze voor stilte en aandacht. In volume is het grootste trappistenbier intussen verdubbeld. Nu wil de brouwerij -in de woorden van Vugts \u2018een unieke combinatie van religieus erfgoed en een commerci\u00eble onderneming\u2019- niet verder groeien. Dat vraagt een andere strategie: niet concurreren op prijs, maar waarde toevoegen. Klaas Weima sprak met haar voor deze CMOtalk. Meer achtergrondinfo vind je op de <a href=\"https:\/\/cmotalk.nl\/elske-vugts\" target=\"_blank\" rel=\"noopener noreferrer\">CMO Talk site<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/277795099&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Wil je meer lezen? Vind al onze e-books hier: 52 tips voor het schrijven van overtuigende voice-over scripts 15 praktische tips - De do's en don'ts van in-house productie 23 tips: zo vergroot je de kans op een filmfestivalzege voor jouw inzending Een praktische checklist voor het online werken met een voice-over op afstand 20 praktische tips: het maken van een effectieve e-learning cursus&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1317761,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;15&quot;:&quot;Arial&quot;,&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;5&quot;:1,&quot;9&quot;:0}}\uee10{&quot;1&quot;:45,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:46,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;9&quot;:0}}\uee10{&quot;1&quot;:47,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:110,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;9&quot;:0}}\uee10{&quot;1&quot;:111,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:172}\uee10{&quot;1&quot;:174,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:249}\uee10{&quot;1&quot;:253,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:330}\uee10{&quot;1&quot;:335,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\" data-sheets-hyperlinkruns=\"{&quot;1&quot;:45,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-book-downloaden&quot;}\uee10{&quot;1&quot;:46}\uee10{&quot;1&quot;:47,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-book-downloaden&quot;}\uee10{&quot;1&quot;:110}\uee10{&quot;1&quot;:111,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/15-praktische-tips-de-dos-en-donts-van-in-house-productie&quot;}\uee10{&quot;1&quot;:172}\uee10{&quot;1&quot;:174,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/23-tips-zo-vergroot-je-je-kans-op-een-overwinning-op-een-filmfestival&quot;}\uee10{&quot;1&quot;:249}\uee10{&quot;1&quot;:253,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/wat-zoek-je-in-een-voice-over-die-op-afstand-werkt&quot;}\uee10{&quot;1&quot;:330}\uee10{&quot;1&quot;:335,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-learning-cursussen-met-impact&quot;}\uee10{&quot;1&quot;:401}\"><strong>Wil je meer lezen? Vind al onze e-books hier:<\/strong><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/52-tips-voor-schrijven-scripts\" target=\"_blank\" rel=\"noopener\"> 52 tips voor het schrijven van overtuigende voice-over scripts<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/15-praktische-tips-de-dos-en-donts-van-in-house-productie\" target=\"_blank\" rel=\"noopener\">15 praktische tips &#8211; De do&#8217;s en don&#8217;ts van in-house productie<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/23-tips-zo-vergroot-je-je-kans-op-een-overwinning-op-een-filmfestival\" target=\"_blank\" rel=\"noopener\">23 tips: zo vergroot je de kans op een filmfestivalzege voor jouw inzending<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/wat-zoek-je-in-een-voice-over-die-op-afstand-werkt\" target=\"_blank\" rel=\"noopener\">Een praktische checklist voor het online werken met een voice-over op afstand<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/e-learning-cursussen-met-impact\" target=\"_blank\" rel=\"noopener\">20 praktische tips: het maken van een effectieve e-learning cursus<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CMOtalk &#8211; Elske Vugts, manager Marketing en Communicatie bij Bierbrouwerij De Koningshoeve &#038; eindverantwoordelijke voor de merkpositionering van La Trappe Trappist.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[292],"tags":[],"class_list":["post-2945","post","type-post","status-publish","format-standard","hentry","category-cmo-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CMOTalk - Elske Vugts | Voicebooking<\/title>\n<meta name=\"description\" content=\"Deze week is de beurt aan Elske Vugts. 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