{"id":9289,"date":"2015-10-05T05:30:00","date_gmt":"2015-10-05T05:30:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/2015\/10\/05\/cmotalk-patrick-kuijsters\/"},"modified":"2023-06-21T15:18:44","modified_gmt":"2023-06-21T13:18:44","slug":"cmo-talk-patrick-kuijsters","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/nl\/blog\/cmo-talk-patrick-kuijsters","title":{"rendered":"CMOtalk &#8211; Patrick Kuijsters"},"content":{"rendered":"<p>Iedere maand interviewed <a href=\"https:\/\/www.KlaasWeima.nl\">Klaas Weima<\/a> van <a href=\"https:\/\/www.energize.nl\">Reclamebureau Energize<\/a> de CMO van een toonaangevend bedrijf in onze studio voor Het Tijdschrift van de Marketing en BNR. Als trotse partner verzorgen wij de opname en productie.<\/p>\n<p>Deze week is de beurt aan <strong>Patrick Kuijsters<\/strong>. Hij begon ooit als student Communicatie in Boston. Hierna volgde een gevarieerde loopbaan in fast moving consumer goods, telecommunicatie en financi\u00eble dienstverlening. Zo werkte Patrick als Brand Manager bij Sara Lee\/DE en als International Marketing Directeur bij Imperial Tobacco. Daarnaast zette hij de nieuwe positionering en merkportfolio strategie van KPN neer. In 2013 maakte Patrick de overstap naar SNS waar hij na een roerige periode meebouwde aan de nieuwe koers van de bank.Meer achtergrondinfo vind je op de <a href=\"https:\/\/cmotalk.nl\/patrick-kuijsters\" target=\"_blank\" rel=\"noopener noreferrer\">CMO Talk site<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/190915483&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Wil je meer lezen? Vind al onze e-books hier: 52 tips voor het schrijven van overtuigende voice-over scripts 15 praktische tips - De do's en dont's van in-house productie 23 tips: zo vergroot je de kans op een filmfestivalzege voor jouw inzending Een praktische checklist voor het online werken met een voice-over op afstand 20 praktische tips: het maken van een effectieve e-learning cursus&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1317761,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;15&quot;:&quot;Arial&quot;,&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;5&quot;:1,&quot;9&quot;:0}}\uee10{&quot;1&quot;:45,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:46,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;9&quot;:0}}\uee10{&quot;1&quot;:47,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:110,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;9&quot;:0}}\uee10{&quot;1&quot;:111,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:172}\uee10{&quot;1&quot;:174,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:249}\uee10{&quot;1&quot;:253,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:330}\uee10{&quot;1&quot;:335,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\" data-sheets-hyperlinkruns=\"{&quot;1&quot;:45,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-book-downloaden&quot;}\uee10{&quot;1&quot;:46}\uee10{&quot;1&quot;:47,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-book-downloaden&quot;}\uee10{&quot;1&quot;:110}\uee10{&quot;1&quot;:111,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/15-praktische-tips-de-dos-en-donts-van-in-house-productie&quot;}\uee10{&quot;1&quot;:172}\uee10{&quot;1&quot;:174,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/23-tips-zo-vergroot-je-je-kans-op-een-overwinning-op-een-filmfestival&quot;}\uee10{&quot;1&quot;:249}\uee10{&quot;1&quot;:253,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/wat-zoek-je-in-een-voice-over-die-op-afstand-werkt&quot;}\uee10{&quot;1&quot;:330}\uee10{&quot;1&quot;:335,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-learning-cursussen-met-impact&quot;}\uee10{&quot;1&quot;:401}\"><strong>Wil je meer lezen? Vind al onze e-books hier:<\/strong><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/52-tips-voor-schrijven-scripts\" target=\"_blank\" rel=\"noopener\"> 52 tips voor het schrijven van overtuigende voice-over scripts<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/15-praktische-tips-de-dos-en-donts-van-in-house-productie\" target=\"_blank\" rel=\"noopener\">15 praktische tips &#8211; De do&#8217;s en dont&#8217;s van in-house productie<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/23-tips-zo-vergroot-je-je-kans-op-een-overwinning-op-een-filmfestival\" target=\"_blank\" rel=\"noopener\">23 tips: zo vergroot je de kans op een filmfestivalzege voor jouw inzending<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/wat-zoek-je-in-een-voice-over-die-op-afstand-werkt\" target=\"_blank\" rel=\"noopener\">Een praktische checklist voor het online werken met een voice-over op afstand<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/e-learning-cursussen-met-impact\" target=\"_blank\" rel=\"noopener\">20 praktische tips: het maken van een effectieve e-learning cursus<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CMOtalk &#8211; Patrick Kuijsters, CMO SNS Bank<\/p>\n","protected":false},"author":3,"featured_media":2972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[292],"tags":[],"class_list":["post-9289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cmo-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CMOtalk - Patrick Kuijsters | Voicebooking<\/title>\n<meta name=\"description\" content=\"Deze week is de beurt aan Patrick Kuijsters. 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