{"id":9306,"date":"2016-04-05T05:30:00","date_gmt":"2016-04-05T05:30:00","guid":{"rendered":"https:\/\/www.voicebooking.com\/blog\/2016\/04\/05\/cmotalk-peter-zijlstra\/"},"modified":"2023-06-21T14:58:45","modified_gmt":"2023-06-21T12:58:45","slug":"cmo-talk-peter-zijlstra","status":"publish","type":"post","link":"http:\/\/www.voicebooking.com\/nl\/blog\/cmo-talk-peter-zijlstra","title":{"rendered":"CMOtalk &#8211; Peter Zijlstra"},"content":{"rendered":"<p>Iedere maand interviewed <a href=\"https:\/\/www.KlaasWeima.nl\">Klaas Weima<\/a> van <a href=\"https:\/\/www.energize.nl\">Reclamebureau Energize<\/a> de CMO van een toonaangevend bedrijf in onze studio voor Het Tijdschrift van de Marketing en BNR. Als trotse partner verzorgen wij de opname en productie.<\/p>\n<p>Deze week is de beurt aan <strong>Peter Zijlstra<\/strong>. Hij speelde vanaf jongs af met autootjes, ze waren onafscheidelijk: tijdens het eten naast zijn bord en wanneer het bedtijd was, lag zijn bed er mee bezaaid. Tijdens zijn studie op IVA Driebergen, de business school voor de automotive, kreeg hij de smaak van marketing te pakken. De combinatie auto\u2019s en marketing bleek de succesformule. Bijna 10 jaar is hij nu verantwoordelijk voor de marketing van personenauto\u2019s van Mercedes-Benz Nederland: de creatie en implementatie van het complete marketing plan van Mercedes-Benz Passenger Cars, AMG, Maybach en smart. Dagelijkse houden hij en zijn team van 10 marketeers zich bezig met advertising, sponsoring, CRM, media, online (search, social media , display, content, digital signage) en retail marketing. Voor Mercedes-Benz was Peter werkzaam als manager marketing &amp; communicatie bij Peugeot, Daewoo en Mazda. Meer achtergrondinfo vind je op de <a href=\"https:\/\/cmotalk.nl\/peter-zijlstra\" target=\"_blank\" rel=\"noopener noreferrer\">CMO Talk site<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/232748971&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>CMO Talk wordt medemogelijk gemaakt door:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"image-responsive\" src=\"https:\/\/www.microcreatives.com\/wp-content\/uploads\/2015\/12\/Adobe-logo.png\" alt=\"mooie header\" width=\"150\" \/><br \/>\n<img decoding=\"async\" class=\"image-responsive\" src=\"https:\/\/cmotalk.nl\/files\/home\/tvm-logo3.png\" alt=\"mooie header\" width=\"150\" \/><br \/>\n<img decoding=\"async\" class=\"image-responsive\" src=\"https:\/\/cmotalk.nl\/files\/home\/logo%20nima.png\" alt=\"mooie header\" width=\"150\" \/><br \/>\n<img decoding=\"async\" class=\"image-responsive\" src=\"https:\/\/cmotalk.nl\/files\/home\/energize-logo[1].png\" alt=\"mooie header\" width=\"150\" \/><br \/>\n<img decoding=\"async\" class=\"image-responsive\" src=\"https:\/\/cmotalk.nl\/files\/home\/voicebooking.png\" alt=\"mooie header\" width=\"150\" \/><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Wil je meer lezen? Vind al onze e-books hier: 52 tips voor het schrijven van overtuigende voice-over scripts 15 praktische tips - De do's en don'ts van in-house productie 23 tips: zo vergroot je de kans op een filmfestivalzege voor jouw inzending Een praktische checklist voor het online werken met een voice-over op afstand 20 praktische tips: het maken van een effectieve e-learning cursus&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1317761,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;15&quot;:&quot;Arial&quot;,&quot;21&quot;:1,&quot;23&quot;:1}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;5&quot;:1,&quot;9&quot;:0}}\uee10{&quot;1&quot;:45,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:46,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;9&quot;:0}}\uee10{&quot;1&quot;:47,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:110,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;9&quot;:0}}\uee10{&quot;1&quot;:111,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:172}\uee10{&quot;1&quot;:174,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:249}\uee10{&quot;1&quot;:253,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:330}\uee10{&quot;1&quot;:335,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\" data-sheets-hyperlinkruns=\"{&quot;1&quot;:45,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-book-downloaden&quot;}\uee10{&quot;1&quot;:46}\uee10{&quot;1&quot;:47,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-book-downloaden&quot;}\uee10{&quot;1&quot;:110}\uee10{&quot;1&quot;:111,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/15-praktische-tips-de-dos-en-donts-van-in-house-productie&quot;}\uee10{&quot;1&quot;:172}\uee10{&quot;1&quot;:174,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/23-tips-zo-vergroot-je-je-kans-op-een-overwinning-op-een-filmfestival&quot;}\uee10{&quot;1&quot;:249}\uee10{&quot;1&quot;:253,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/wat-zoek-je-in-een-voice-over-die-op-afstand-werkt&quot;}\uee10{&quot;1&quot;:330}\uee10{&quot;1&quot;:335,&quot;2&quot;:&quot;https:\/\/wp-staging.voicebooking.com\/nl\/e-learning-cursussen-met-impact&quot;}\uee10{&quot;1&quot;:401}\"><strong>Wil je meer lezen? Vind al onze e-books hier:<\/strong><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/52-tips-voor-schrijven-scripts\" target=\"_blank\" rel=\"noopener\"> 52 tips voor het schrijven van overtuigende voice-over scripts<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/15-praktische-tips-de-dos-en-donts-van-in-house-productie\" target=\"_blank\" rel=\"noopener\">15 praktische tips &#8211; De do&#8217;s en don&#8217;ts van in-house productie<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/23-tips-zo-vergroot-je-je-kans-op-een-overwinning-op-een-filmfestival\" target=\"_blank\" rel=\"noopener\">23 tips: zo vergroot je de kans op een filmfestivalzege voor jouw inzending<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/wat-zoek-je-in-een-voice-over-die-op-afstand-werkt\" target=\"_blank\" rel=\"noopener\">Een praktische checklist voor het online werken met een voice-over op afstand<\/a><br \/>\n<a class=\"in-cell-link\" href=\"https:\/\/wp-staging.voicebooking.com\/nl\/e-learning-cursussen-met-impact\" target=\"_blank\" rel=\"noopener\">20 praktische tips: het maken van een effectieve e-learning cursus<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CMOtalk &#8211; Peter Zijlstra, CMO Mercedez-Benz<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[292],"tags":[],"class_list":["post-9306","post","type-post","status-publish","format-standard","hentry","category-cmo-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CMOtalk - Peter Zijlstra | Voicebooking<\/title>\n<meta name=\"description\" content=\"Deze week is de beurt aan Peter Zijlstra. 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