Initially known as an audio-only format, there is a growing demand for video podcast content. In 2022, more than 50 percent of the podcast audience prefers video and the number continues to rise. So, should you also join the world of video podcasts? Now’s the perfect time! Supply the demand and boost your content visibility and discoverability.
What is a video podcast?
Before going any further, it makes sense to understand the centre of the topic. A video podcast is an audio-visual program where people talk about a specific topic through stories, interviews, or discussions. They are made accessible online and can be played whenever possible. It is basically a podcast with a video feature. The most popular platforms for video podcasts are YouTube, Spotify, and Apple Podcasts.
Podcast videos come with extra benefits as they include visual elements. 30% of the human brain is devoted to the eyes, and only 3% is dedicated to the ears. So adding video components along with your audio helps you connect even deeper with your viewers. Plus, video content drives more engagement on social media. Helping you reach a broader audience.
Now, how to record a podcast that brings all these advantages? You can do so in 3 different ways.
Types of video podcasts
There are three types of podcast videos: In-studio, remote, and recording with a static image or stock video. Each format has its pros and cons. There is no magic key to which style brings the most success. Choose the practices that align with your goal and that you are most comfortable with.
In-studio recording is the answer to how to record a podcast interview in the most engaging method. Its high production value comes with increased perks. The viewers can see the speakers’ faces, their expressions, and gestures, making them feel more connected to what is being said. You can also take out snippets of your content and share them on social media as an Instagram reel, TikTok, or a YouTube Short.
Proper in-studio recording requires adequate equipment. Though one camera can work, it’s recommended to set up multiple. You need one wide-angle camera to capture the whole set up and one for each speaker. Varying shots from different angles make the video more dynamic.
It is also essential to install external microphones, as it guarantees sound clarity. You must correctly match the audio with the speakers’ lips during editing. Otherwise, you give off an amateur impression.
A good example of a podcast with an in-studio recording format is The Ramsey Show. They have 223 thousand subscribers and 28 million views on YouTube.
Are your podcast participants located across the country? Even on the other side of the world? There is a solution to every problem! We can do almost anything remotely these days, including, you guessed it, recording a podcast. You can capture your conversation on video calling software like Zoom or Riverside. No travel and minimal editing, yet still as effective as the in-studio versions.
The only downside is that it’s highly dependent on the internet connection. Poor connection equals lagging images and audio that sabotage the end product. It rarely occurs, though, especially when you have a robust internet connection.
An example of a remote-recording podcast is The Vergecast. It’s Verge’s technology news podcast and is mainly recorded remotely.
Static-image or stock video recording
Another great way to create a simple podcast video is by using a static image or stock videos. It is efficient for podcasters with less production time and those who discuss complex technical topics. Animations, graphics, photos, and videos can serve as visual aids to clarify points and make the content more appealing.
This technique is cost-effective, requires less sophisticated equipment, and has a modest production process. You have to simply import your audio into video editing software and add an image or a video in the background.
It is less engaging than previous methods, so make sure whatever visual you use speaks something to the audience. We all know the saying, “don’t judge a book by its’ cover.” But do people really abide? Everyone judges everything by its looks today, more than ever. Your video podcast is no exception!
This American Life is one example of a podcast that uses an image throughout the podcast.
The easiest way to record a podcast
Video content is dominating the online world. Even podcasts are evolving into video mediums. If you are an audio-only podcaster, you might assume video production is too much work. Well, now you know it can be easier than you thought! In terms of time and cost-effectiveness, a video podcast with a static image or simple stock video is the way to go. It is, however, not as engaging as in-studio and remote recording formats, as it lacks live-action visuals.
If you aim for a captivating professional podcast video but can’t go the extra mile for its audio production, we have the solution. At Voicebooking, everything is available to help you easily record a podcast that stands out.
Need a fully equipped high-end studio to produce a top-notch video podcast? Want an audio technician and director to ensure excellence? Or just looking for ways to set all audio elements in perfect harmony? We got you covered for any assistance you need. Find the best podcast production services available for you, and premium video podcast content is coming your way.