In the fast-paced world of digital media, short-form content is king. Whether it’s a quick ad spot, a social media clip, or a brief explainer video, delivering a clear and compelling message in just a few seconds is an art form. Writing scripts for short-form voice-overs requires precision, creativity, and a keen understanding of how to engage an audience quickly.
1. Get to the point quickly
When you have only a few seconds to convey a message, every word counts. Start your script with the most important information first. What’s the key takeaway you want your audience to remember? Place this at the beginning to ensure it grabs attention right away.
Example:
Instead of saying, “Introducing our new, state-of-the-art vacuum cleaner that will make cleaning easier than ever,” try, “Meet the vacuum that makes cleaning a breeze.”
2. Keep it simple and direct
Short-form scripts need to be easy to understand. Avoid complex language or jargon that might confuse your audience. Use simple, straightforward sentences that are easy to follow.
Example:
Rather than saying, “Utilize this device to significantly enhance your efficiency,” you could say, “Boost your efficiency with this tool.”
3. Use active voice
Active voice makes your message stronger and more direct, which is crucial in short-form content where you have limited time to make an impact.
Example:
Active: “We deliver fast results.”
Passive: “Fast results are delivered by us.”
4. Incorporate a call to action
Even in a short-form voice-over, a call to action (CTA) is essential. It guides the audience on what to do next, whether it’s visiting a website, making a purchase, or simply remembering the brand.
Example:
“Discover more on our website,” or “Call now to get started.”
5. Test for flow and timing
Reading your script aloud is a crucial step. It helps you catch awkward phrasing and ensures the timing is just right. Short-form content often needs to fit within a specific timeframe, so make sure your script flows smoothly and doesn’t feel rushed.
Example:
If you find a sentence too long when reading it out loud, break it up into shorter, punchier phrases: “Need results fast? We’ve got you covered. Act now!”
Conclusion
Writing scripts for short-form voice-over is all about clarity, brevity, and impact. By focusing on the essentials, keeping your language simple, and guiding your audience with a clear CTA, you can create powerful messages that resonate in just a few seconds. Remember, less is more. Especially when it comes to short-form content.
