Radio Commercial Voice Overs
Quickly, easily and affordably
Spot advertising includes programmed and pre-recorded adverts that are usually included in a commercial break. With non-spot advertising, programmes are sponsored. You can recognise this if a programme is ‘made possible by’ a certain brand. Or, it can include some form of branded content with a focus on a certain product or company.
Thanks to the introduction of social media, there has been a shift from traditional, above the line (TV, radio) to internet advertising (digital channels such as Google, YouTube, Facebook and Instagram). Thanks to the rise of digital radio and audio streaming services such as Spotify, we can see that radio advertising is becoming more popular again.
According to RAB director Liedewij Hentenaar, radio is truly unbeatable when it comes to listener reach and attention. “It’s the biggest everyday medium and continuously growing. Advertisers should advertise in this quality programming environment to reach this particular target group, made up of millions.”
To produce a radio commercial that resonates with the target group and achieves the desired effect, it’s important to have the right mix of ingredients, such as a voice over who knows how to portray the message like a pro, a jingle that captivates and a call to action that spurs the listener to do something. It’s apparent that radio commercials work, by the additional sales measured after the commercials have been broadcast.
Even so, audio advertising is usually the last thing on a brand’s mind. Whether it’s because of tight deadlines, or working on a budget. That shouldn’t have to be the case, because with Voicebooking it can be done quickly and without costing the earth. Whether it’s a commercial for radio, tv or for an app; at Voicebooking, we work with fixed rates and our experienced voice actors can deliver your project within 1 working day.
Speaking of fixed rates: on our site, the voice over rates are clearly listed per channel. If you have a production that includes more than one advertisement, the rates usually don’t increase according to the number of advertisements. How much a voice actor charges in that case, differs per person. It also depends on the type of production. There’s a good chance that a voice actor will charge a different rate for 20 radio commercials about dog kennels than 20 commercials for the country’s largest beer brand. Our booking agents will be happy to negotiate a good deal for you.
If you want to develop a good radio commercial or campaign as an advertiser, a good briefing is the best place to start. Assessing a script is a tricky one though. A radio commercial, or an entire radio campaign, usually only comes to life once factors such as the right setting, tone, sound and mood form a synergetic whole. That’s why it’s always good to just let it happen in the studio. Recording a script version that’s been pre-approved is always a good idea.
Voicebooking can also help you with castings, localisation management, podcasting and other studio services such as white labelling. That’s why we’re well on our way to becoming the largest voice over agency in the world, with a straightforward booking system which makes it easier to book the right voice over for any kind of production within 24 hours or less – at a competitive rate.
A great voice over, delivered quickly and at a competitive rate – that’s our promise to you. That’s the reason why Voicebooking works so well with the thousands of producers in The Netherlands and beyond. You can book a voice over online and our team can help you at any point in the process. That’s why we’ve moved our expertise online and why we’re capable of building on our existing process to make it as simple as possible for our clients. That means you don’t even have to leave your house.
Want your video to be in 20 languages, or want to have your script tested for length and tone of voice, free of charge? At Voicebooking, your production can be finished without you even having to interrupt your meeting. That’s what we call full-service audio! Discover the benefits of how we work, because one voice over agency is not like the other.
A radio voice over is a voice over specialised in engaging the audience using voice alone, typically a more heavy sound than your typical voice over. A radio voice over will typically convey a more heavy sound as they tend to sit closer to the microphone. Radio voice overs are key for ads that involve no visuals and are trying to convert users through sound alone.
For a radio ad script, it’s important to grab a user’s attention by relaxing and relating with the listener (no one likes their music being interrupted). In a radio ad it’s especially important to show the true USPs of your product or service and how you can help solve the problem in place, which is typically within 12 to 40 seconds. Think: AIDA (Awareness, interest, desire, action).
Considering there’s an array of potential customers available via radio, it’s key that you have a professional radio script. Every radio ad should have a well written script, designed for user engagement, as you don’t have the visual factor at play here, a well written script is key for ensuring you convert your target audience in the short time you have.