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Home › Blog › How to write a killer explainer video script: 5 easy steps!
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  • scriptwriting

How to write a killer explainer video script: 5 easy steps!

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Jente Kater
Founder & CEO

Explainer videos are a great way to communicate complex ideas or products in a clear and engaging way. However, creating a strong explainer video script is not always easy. Here are five practical tips to help you write a script that will effectively communicate your message.

 

Start with a clear goal.

Before you begin writing your script, make sure you know what you want to achieve with the video. Are you trying to educate your audience about a new product, or are you trying to persuade them to take a certain action? Having a clear goal in mind will help you focus your message and make it more effective.

 

Keep it simple.

The most effective explainer videos are clear and easy to understand. Avoid using jargon or technical terms that your audience may not be familiar with. Instead, use simple language and illustrations to explain your message.

 

Tell a story.

People are naturally drawn to stories, so use this to your advantage. Tell a story that relates to your message and makes it more relatable to your audience.

 

 

 

 

Use visuals to support your message.

Explainer videos are often used in combination with animation, illustrations, or other visual elements. These can be very effective in supporting your message and making it more engaging.

 

Keep it short and sweet.

Attention spans are short, so keep your explainer video script to the point. Aim for a maximum of 2-3 minutes in length.

 

In conclusion

Writing a strong explainer video script takes planning, creativity and simplicity. By keeping your goal in mind, using simple language and storytelling, using visuals, and keeping the video short, you can create an explainer video that effectively communicates your message and engages your audience.

 

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About Jente Kater
Founder & CEO
Jente Kater is the founder and CEO of Voicebooking.com, the fastest growing voice acting agency in Europe. It maintains a web shop format and provides 24-hour delivery by professional voice talents, who record in their native tongue from locations around the world. Jente loves writing about audio-visual communication, copywriting, media and radio. Prior to Voicebooking.com he was a DJ for various national radio stations in the Netherlands. In his spare time Jente still records voice overs.
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